how student-run organizations can utilize twitter
DESCRIPTION
This presentation was originally used at an event at Penn State University aimed to help student organizations improve their social media practices.TRANSCRIPT
#PSUsocialpros
Current Twitter Trends ⦿ Majority of users are ages 25-54. The
most active age group is ages 45-54. ⦿ 60% of users are female ⦿ 32% of Internet users use Twitter ⦿ About 340 million tweets are sent each
day ⦿ The average Twitter user has 126
followers
The Basics ⦿ 140 characters in a tweet ⦿ Twitter bio ● 160 characters, use them wisely! ● Can use hashtags, mention other accounts
⦿ Designing your profile ● Does your organization have a logo? Use it!
⦿ Background/cover photo should match personality of organization
Engagement ⦿ @Replies/Mention ⦿ Retweets
What’s a #Hashtag? ⦿ A word or phrase ● Cannot use spaces or punctuation
⦿ Trending Topics ⦿ Connecting Tool ⦿ #PSUsocialpros
How Twitter Can Help Your Org
Prizes
Announcements
Entertainment Value & Humor
Facts & Motivation
Pictures
Live-Tweeting ⦿ Tweeting during a meeting or event ⦿ Use event hashtag in each post ⦿ Engages attendees while keeping
absentees in the loop ⦿ Be mindful of how often you’re tweeting
Scheduling Tweets
⦿ A good tool for announcements ⦿ Tweetdeck ⦿ Hootsuite ⦿ Also helpful when managing multiple
accounts ⦿ Be mindful of tweets you have
scheduled
Tips ⦿ RTs are highest around 5 pm ● Is someone talking about your organization?
RT them! ⦿ Click-throughs are highest around noon
and 6 pm ⦿ Bit.ly ⦿ The suggested number of tweets for
most companies is 4-5 per day
Tips ⦿ Be prompt ⦿ Be concise ⦿ Spellcheck ⦿ Interact with other PSU Organizations ⦿ Live-tweet meetings ● Don’t overtweet
⦿ Try to stay active on weekends ⦿ Time of day
Conclusion ⦿ Networking tool ⦿ Announcements, reminders, updates,
promotions, etc. ⦿ Quickly distributes info
Danielle Storms @_daniellestorms
Alyssa Kaplan @alyssabkaplan