your design challenge: how might organizations like ours utilize design thinking to engage students?
TRANSCRIPT
Your Design Challenge: How might organizations like ours utilize design thinking to engage students?
your job during empathy….
understand someone who in many ways is very unlike yourself.
see the world from someone else’s shoes.
the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another
empathy: what?
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empathy is:
feeling what the other person is feeling.
mirroring their expression, their opinions, and their hopes.
empathy: what?
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to discover people’s explicit and implicit needs so that you can meet them through your design solutions.
empathy: why?
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Henry Ford Academy: Alameda School for Art and Design, San Antonio
How might we design a carry-all for a specific user?
empathy: why?
designers approach empathy . . .
without judgment
with a beginner’s eyes
with curiosity
optimistically
respectfully
empathize: how?
immerse. observe. engage.
empathize: how?
immerse yourself in the situations and experiences your
user has
immerse. observe. engage.
empathize: how?
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observe what your user is doing,how s/he is doing it,
and what prompted the behavior
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to uncover people’s explicit and implicit needs so that you can question them
observe: why?
what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.
how are they doing it? pretend you are describing the picture to someone not looking at it.
why are they doing it this way? take a guess. start to form a story. then ask.
what :: how :: why
immerse. observe. engage.
empathize: how?
engage with your users to learn who they are
tell me about the last time you _________?
tell me about an experience you’ve had with _________?
seek stories
how did you feel when _________ happened?
what were you feeling at that moment?
talk about feelings
really? can you tell me why that matters?
say more about that . . . I see . . . do you know why you think that?
follow up with “why?”
before …what attracted them to the experience? …how did they start/enter the experience? during …what as engaging about the experience? after …how did they exit the experience? …what happened to extend the experience?
before, during, after?
tell me more about the _________?
… activity? … environment? … interactions? … objects? … users (people)?
follow with “A E I O U?”
notice non-verbal cues…
don’t be afraid of silences…
listen time > talk time
IntroProjectIntro
Yourself
Build Rapport
Evoke Stories
Explore Emotions
Question Statements
Thank & Wrap-up
anatomy of an interview
sneak peak to the next mode
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
what you seeyour user, body language, artifacts
what you hear quotes, stories, key words, contradictions
what you feel that your user is feelingemotions, beliefs, confusion
capture your findings
immerse. observe. engage.
and capture.
empathize now
3 Empathy Tasks
1)Observe Extreme Users– what : how : why2)Expert Interview East/West–teacher, designer, administrator3)Intercept Interviews –
A.E.I.O.U
Observe now
expert interview nowGoal: Elicit stories of program offerings and particular activities or moments of high student engagement.
pause now
IntroProjectIntro
Yourself
Build Rapport
Evoke Stories
Explore Emotions
Question Statements
Thank & Wrap-up
anatomy of an interview
intercept interview nowGoal: elicit stories of memorable (positive) learning experiences.
before during after
A E I O U
intercept interview where
Goal: In teams-Meet a person on the street at Wayne State University
intercept interview nowCharles Dershimer734-274-1145
DebiParizek313-720-4699
AaronWilson-Ahlstrom312-533-8570