how social media can help you
TRANSCRIPT
HOW T
O USE
SOCIAL
MED
IA F
OR YOUR
CAREER A
DVANCEMEN
T
“THE BIG THREE”
King of kings in the social media world, but a sizable portion of people do not always use it properly.
If you have a Facebook profile, make sure you review it, cleaning up any questionable statements or images before applying to companies.
More businesses are taking the time in today’s Internet age to review applicant’s social media pages, meaning your page could very well come under scrutiny.
Many employers count a person’s personality and the image they project highly on their list of desirable traits in a potential employee.
Much like Facebook, Twitter is a go-to page for employers when checking out a prospective applicant.
One area that employers could very well look at is who you are following.
In the event you follow sites that are deemed questionable (sexually explicit, racial etc.), an employer may hesitate to bring you in for an interview, fearing you may not be a good fit for the office culture they have created.
If you are linking to questionable pages, articles etc., your credibility as a good fit for that company’s office could come into question again.
This is the top site for young professionals who want to show off their skills.
If you did an internship in a field that you are looking for full-time work in, by all means highlight it.
Include your responsibilities, what programs (computer skills) you used, any testimonials from the employer or significant co-workers, and what you learned from the position.
Do not go too heavy on any awards etc. unless they directly relate to your desired field of work.
It is also a good idea to have someone other than a friend or family member review your profile to look for any errors and misleading statements that could be brought up during an interview
9 WAYS SOCIAL MEDIA CAN BOOST YOUR CAREER
1. Watching what you post- Find ways to refine your language, highlighting content and
information that’s more career-focused, and connecting and conversing with more people outside your immediate group of friends signifies that you’re interested in more than just the personal.
2. Power Connections- Build each network to create relationships that can be
nurtured through interaction and conversation.
3. It Can Help You Find a Job- While you keep your eyes peeled for job postings, take
some time to engage with these brands and people, and establish a relationship with them.
9 WAYS SOCIAL MEDIA CAN BOOST YOUR CAREER
4. Learning is Still Good for You• By interacting with professionals, industry media outlets
and experts in your desired field of work, you’ll be able to deepen your own level of knowledge of that field and stay on top of trends and current issues.
5. You Can’t Hide Behind the Curtain• The same social norms apply whether online or offline,
and the same level of respect and collegiality is expected on these channels.
6. It’s Not Just About You• Think about what types of content will give your audience
the most value, especially when it also suggests you’re open to educating yourself on a wide-range of ideas.
9 WAYS SOCIAL MEDIA CAN BOOST YOUR CAREER
7. Strut Your Stuff• Social networking is a fantastic way to showcase your knowledge on
your field of interest. Using many of the tactics suggested above shows you’re paying attention to your target industry and demonstrating a certain level of critical analysis.
8. You Will Get the Once-over• Employers, future colleagues, industry leaders and other
professionals do look at your social media activities. That being said, it’s a great opportunity to show your interpersonal skills, in addition to your own level of knowledge and interest in the field.
9. What You Do Now Will Pay Off Later• By thinking about how to use social media professionally while you’re
still in school, you can position yourself as forward-thinking, forge stronger industry connections, and strengthen your on-paper credentials, making you a much more attractive candidate to your future employers.
HOW SOCIAL MEDIA HAS HELPED ME
• From personal experience, social media has been a lifesaver when it has came to my job search.
• Through LinkedIn I have connected with many different organizations and professionals.
• A big part of job searching is networking through different communication channels.
• LinkedIn has allowed networking through social media as well as face-to-face to be easier.
• The continuation of utilizing social media for career advancement will continue through my career in I/O Psychology.
REFERENCES
• http://workawesome.com/career/social-media-career-advancement/
• http://mashable.com/2012/02/10/students-job-search-social-media/