how social media can help your career
Post on 21-Oct-2014
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DESCRIPTION
A talk given to the Young Professionals in Foreign Policy (London) on 9 October as part of their series 'Tools of the Trade'. Thanks to Louis Hughes for the presentationTRANSCRIPT
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How to use social media to boost your career
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SOCIAL media
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My Social Media evolution
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My Social Media evolution
March 2008
Eisenhower blog. Joined
2008 2009 2010 2011
June 2008
Came to UK, started blogging as
euonym
2009
Started tweeting as
@EULondonrep
2009
Created Euromyths blog, Rep
Facebook page
2010
Separated @EULondonrep
from @euonymblog
2011
changed role of @EULondonrep to be managed by several
contributors
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Why use social
media?
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Why?
Fish where the fish are
Half mobiles are smart phones
There are more Twitter users in UK than people
that buy newspapers
Get direct to your audience
Find your communities
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How has Social media benefited my career?
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Main tools we use
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Information
intelligence/listening
more relaxed
Focus on content
Community
interaction
In-depth
Languages, jobs, lifestyle
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Not only… but also…
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My top tips when using social media
Have the right message for your audience
Be ready to interact
Digital=global
Be ready for the future
Change is coming, Adapt or resistBe authentic
Know the effect you want to achieve
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Thank you for your time