how social media can help biking in columbia county wi
DESCRIPTION
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.TRANSCRIPT
How Social Media Can Help Bike Tourism In Columbia County, WI
Wisconsin Counties Association Annual Meeting September 26, 2011
US Bicycle Route
System State Route
30
Goal: Get USBR State Route 30 through Columbia County
Objectives ! Map the best bike routes into and through Columbia Cty that
connect to USBR State 30 ! Showcase Columbia County as bike destination in Wisconsin ! To make the Scenic Lodi Valley the central hub in a 50 mile radius
for ecotourism
Columbia County
Demographic - Transportation
Social Media Strategy
∼ Share stories of people who live and visit here
∼ Extend the experience to multiple senses
∼ Make the experience shareable in multiple ways
∼ Associate biking as synonymous with Columbia County WI
Social Media Action Plan ! Create Social Media Map for entity that manages social
profiles
! Develop tagging system for search engines
! Assess digital inventory
! Map minimum 10 Public Routes for each town
! Map Route from each town to reach State Route 30
! Document each route with pictures and video
Bench Mark Image Search
Social Media Tool Kit
ü MapMyRide.com ü YouTube
ü FaceBook Pages ü Facebook Personal
Network
ü LodiValleyNews.com ü Twitter
ü Blogs
Mapmyride.com
FaceBook.com
Flickr.com
Flickr Photostream
Youtube.com Channel
Google SERP - Videos
Google Search Story
Video Insights
Online Newspaper
Results
Google SERP - Images
Google SERP Everything
! Plan routes to proposed State 30 and begin mapping from Lodi to route
! Get top 1 or 2 rides in each of the other areas and visit, ride and map
! Post and Geo Tag everything
! Work with group on Google Places profiles.
! Start bicycle blog for Columbia County
Additional Actions
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Wendy Soucie • Certified Social Media
Strategist – Social Media Academy
• Working on American Bicyclist Certification
Partnerships | Strategic Alliances | Joint Venture
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Group (Sobizco) ! Joint Venture Partner, End Result Marketing
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! Images from IstockPhoto.com & WSC
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