Training Presentation

How can Social Media be beneficial to ministry?Practical applications

By John Roland, MDiv Fundraising ExecutiveTwitter: @jaroland74 or Email: jaroland74@yahoo.com

John Roland, @jaroland741Social Media Defined Social Media, defined: Activities that involve socializing and networking online through words, pictures and video Invented:for fun & to meet people (Facebook) Uses: relationship building, interaction and community, networking Conversations: Listen, Learn & Share

John Roland, @jaroland74Social Media Benefits . . .Social Media Provides four main benefits: communicationcollaboration community collective intelligence opportunities

John Roland, @jaroland74

John Roland, @jaroland74Social Media (SM) and the Donut Factor---We can define social media in terms of donuts, but think of SM more like an appetizer or dessert in your marketing mix. Its certainly NOT the main entre and wont fill you up yet.

John Roland, @jaroland74We dont need social media.

You may be ignoring social media, but its not ignoring you.Ignore Social Media at Your Own Risk. Members, students, and the entire community are active in social media. They engage in peer discussion. If you dont engage with them, the conversation continues.But, it goes on without you.

John Roland, @jaroland74Is Social Media just a fad??While U.S. unemployment hovers around 8%, job postings requiring social media skills rose 87% from 2011 to 2012, topping 13,000 in one month alone earlier this year. Among Fortune 500 companies, 73% now have company Twitter accounts and 66% have Facebook Pages (FB). Corporate America is racing to apply social tools to everything from building customer relationships to connecting teams of employees around the world. Analysts estimate that $1.3 trillion in value stands to be unlocked by new social technologies.Fortune magazine

John Roland, @jaroland74Who are your followers??To truly take advantage of the benefits, we need to know who is in our network or tribe. Seth Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

John Roland, @jaroland74Tribeswe need you to lead us

John Roland, @jaroland74Who are your followers??NASCAR driver tweeted a picture of a crash at the Dayton 500 race while inside his car and added 100,000 new followers in under 2 hours.

John Roland, @jaroland74Who are your followers??Understanding who your followers are is at the heart of developing a great social media strategy and campaigns. Create a number of personas that fit your target audience. Personas will help us identify the different needs of key market segments and the places where they are online, helping us understand their goals, wants, needs and frustrations.We can start by sending out a questionnaire using survey monkey to survey current followers of your Social Media Channels

John Roland, @jaroland74Social Vs. Sociality

John Roland, @jaroland74Social vs. SocialityWhat people are looking for is not participating in a democracy where they are asked to vote once in a while, but be part of an environment where they can have an active role as leaders or as followers, dynamically sharing goals and emotions with others. As an alternative to an overly rationalized society, people are tempted to choose the empathic atmosphere of tribes.

http://www.comscore.com/Press_Events/Press_Releases/2009/2/Social_Networking_France

John Roland, @jaroland74What do you want to POST?P: People (Who do you want to reach?) O: Objective (What do you want them to do?) S: Strategy (How to do it?) T: Technology (Implementing Technology)

John Roland, @jaroland74What do you want to post? Upcoming class information, interesting articles, photos and videos of the activities of your ministry.Dont post just to post. In other words, have something to say or dont say anything. Post on your top channels at least once a day. If youre stumped, think about what you would talk about with a friend. Dont constantly Sell your program; it turns people off.

John Roland, @jaroland74Pick 5 Social Media channels and stick with them

John Roland, @jaroland74 Quick way to connect in 140 characters, receive feedback, market church or university, etc.Twitter, with its brevity and informality, makes it possible for the Pastor or CEO or VPs to engage with hundreds of employees, interns, and students, in a way that would be inconceivable on email or in person.Some of the most powerful advocates any organization has are its very own employees.It empowers internal employees to become external and become brand ambassadors and brand evangelists as they are doing ministry.Better teamwork and access to a steady flow of company news are essential ingredients for cooking up an educated and passionate workforce.

John Roland, @jaroland74Allows members and volunteers to tell the minister or universitys story, through their own pictures. As the saying goes, a picture is worth a 1000 words.

John Roland, @jaroland74Announce upcoming events Link to your church or pastors blog Post photos Create a Facebook List centered on a relevant topic that includes key value-adding people and Pages. Use the networks of the people and pages included to fuel initial growth of the list. Get your students to like your page by offering incentivesConnect small groups

John Roland, @jaroland74

John Roland, @jaroland74People watch video, and if we are not using this medium to share at least part of our message, we are not effectively reaching most prospects, current students or alums.By using video it allows every organization to share their unique message; tell their story; and paint the picture of their mission through video for their consumers in a way that can connect with them at a more personal and interactive level.Videos can be made FREE from ones iPhone.

John Roland, @jaroland74Create a living resume with active recommendations, connections, and links. Allows one to jump in on the discussions and share best practices from your ministry.By providing the Linkedin profile URL for each employee, it is a subtle way of sharing (i.e. bragging) about their background, education, recommendations, and credibility.

John Roland, @jaroland74Listen to the voices . . .What is being said about your organization in Social Media? Set up Google Alerts that notifies you when someone mentions your ministry on the internet. Set up a listening station. Great example on how to do it: www.zephyrmarketing.net Respond to (dont delete) any negative comments. Social Mention* searches across multiple channels for mentions of our college in real time

John Roland, @jaroland74 Brand yourself & your ministryWhat do you want to be known for as a person & as a ministry? Provide relevant content, articles, opinions, and information in that direction.Thanks to social media, recruiting is no longer a top-down, closed-door process. The employer-candidate relationship is becoming highly transparent and conversational. By having a well-defined online presencewhether its through a ministry blog or Twitter profileemployers can shout out to the world exactly what kind of people theyre looking for. This can dramatically cut costs and time involved in the recruitment process.Candidates can now go online and scour a potential employers Facebook page or website, even read through the Twitter profiles, blog posts or comments of current and ex-employees, then decide whether to still pursue the job.

John Roland, @jaroland74SM used to connect Alums with SeminaryHelping Alumni Find JobsCollaboration and Connecting with Students, new alums & old alums to assist with transitionsFundraising: From E-mails to TweetsProviding Tools To Spread Information about seminaryEngaging alumni by allowing them to produce their own content for seminary publicationsUse Google Maps for alums to post their current location & career Create alum referral program for prospective students

John Roland, @jaroland74SM used to connect Alums with SeminaryGathering and Sharing Information about seminaryShowcasing Student and Faculty Work & expertiseA place for the university community to engage and participate in the event as its happeningEasier & quicker to spread news during an emergency Providing a place for the seminary community to organically connect and gatherWay to promote university without having to use major media

John Roland, @jaroland74It is all about REACHING people.

John Roland, @jaroland74

John Roland, @jaroland74