social media in ministry 2015
TRANSCRIPT
SPIRIT-LED DIGITAL PRESENCE
SOCIAL MEDIA for MINISTRY?
SPIRIT-LED DIGITAL PRESENCE
tinyurl.com/CACOG
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SPIRIT-LED DIGITAL PRESENCE
HELP!
About Me…Us
CLARKKRISTENEMMA CLAIRE
@BenjaminClark
About Us
RENA SALTSMAN
@RenaSaltsman
Freelance Digital Strategist based in Brooklyn, NY. Event Amplification Specialist for EventLion. Wife of David Saltsman.
About Us
AXEL ARZOLA
@AxelArzola
Student, Film maker, Digital Producer based in Cleveland, TN. Event Amplification Specialist for EventLion. Husband of Kretel Arzola and Father of Abel Arzola
SPIRIT-LED DIGITAL PRESENCE
HELP!
SPIRIT-LED DIGITAL PRESENCE
WHY?
SPIRIT-LED DIGITAL PRESENCE
FACT: We’re on a mission to move a message across a new frontier in the digital age.
REALITY: We don’t have a roadmap or a tactical plan because we resist change.
SPIRIT-LED DIGITAL PRESENCE
ACTS 1:8
SPIRIT-LED DIGITAL PRESENCE
“But you will receive power when the Holy Spirit comes upon you. And you will be my witnesses, telling people about me everywhere—in Jerusalem, throughout Judea in Samaria, and to the ends of the earth.”
SPIRIT-LED DIGITAL PRESENCE
MYTHS
SPIRIT-LED DIGITAL PRESENCE
1. Our people aren’t on social media. 2. It’s a playground not a place for ministry.3. It’s false personas and a false reality
SPIRIT-LED DIGITAL PRESENCE
1. Our people aren’t on social media. 2. It’s false personas and a false reality.3. It’s a playground not a place for adults.
SPIRIT-LED DIGITAL PRESENCE
1. Our people aren’t on social media. 2. It’s false personas and a false reality 3. It’s a playground not a place for adults.
SPIRIT-LED DIGITAL PRESENCE
1. Transportation2. Education
USING SOCIAL MEDIA TO MOVE YOUR MESSAGE
USING SOCIAL MEDIA TO MOVE YOUR MESSAGE
In 1904, the leader of a tiny ministry movement, founded in the mountains of Tennessee, decided that it was best for the future of the movement to move 30 miles west to a small & growing town. Why? Because he could (a) enroll his children in good schools and (b) because of the excellent railroad connections. Packing his bags, his comfort and the traditions of the hills, he moved his ministry for the sake of education and transportation. The rest is history. The movement exploded internationally, now boasting over 7 million active members and 6 million worship outside of the U.S.
Is your ministry staying in the hills or moving closer to the tracks?Q:
SPIRIT-LED DIGITAL PRESENCE
1. Transportation2. Education
LEARNERS CREATE CULTURE
“In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with
a world that no longer exists.” - Eric Hoffer
USING SOCIAL MEDIA TO MOVE YOUR MESSAGE
Sunday Monday Tuesday Wednesday FrTh Sat Sunday
Sunday Monday Tuesday Wednesday ThFr Sat Sunday
80% 10% 10% 20% 2% 2% 5% 80%
Traditional Week of Ministry Engagement
Digital Week of Ministry Engagement
80% 15% 15% 20% 80%15% 15% 15%
Sunday Monday Tuesday Wednesday FrTh Sat Sunday
Sunday Monday Tuesday Wednesday FrTh Sat Sunday
80% 10% 10% 20% 2% 2% 5% 80%
80% 15% 15% 20% 80%15% 15% 15%
Traditional Week of Ministry Engagement
Digital Week of Ministry Engagement
SPIRIT-LED DIGITAL PRESENCE
HOW?
HOW TO MOVE YOUR MESSAGE
Digital Mediai.e. the internet… Website Email
Social Media
LEARNING YOUR AUDIENCE INFORMS YOUR CONTENT.
is King is QueenCONTENT AUDIENCE
UNDERSTANDING YOUR AUDIENCE
If your AUDIENCE is not engaging your CONTENT then you must look deeper in to who the AUDIENCE is.
UNDERSTANDING YOUR AUDIENCE
UNDERSTANDING YOUR AUDIENCE
UNDERSTANDING YOUR AUDIENCE
9PM
SPIRIT-LED DIGITAL PRESENCE
2%
CREATING CONTENT WORTH SHARING!
If your CONTENT is not contagious then your AUDIENCE will IGNORE it — or never see it*
SPIRIT-LED DIGITAL PRESENCE
CONTENT
SPIRIT-LED DIGITAL PRESENCE
GOALS
A GOAL
IsSpecific
IsMeasurable
Has aTimescales
YOUR SOCIAL MEDIA GOALS AREN’T…
More Likes
More Followers
More ReTweets
YOUR SOCIAL MEDIA GOALS ARE…
CREATING ACTIONS
conversation prayer
smiles sharing
clicks high fives
A GOAL
IsSpecific
IsMeasurable
Has aTimescale
SPIRIT-LED DIGITAL PRESENCE
PAY2PLAY
LEARNING YOUR AUDIENCE INFORMS YOUR CONTENT.
is King is QueenCONTENT AUDIENCE
HOW TO MOVE YOUR MESSAGE
Digital Mediai.e. the internet… Website Email
Social Media
