PUBLISHING AUDIT

How RosettaBrand's publishing audit helps brands become

better storytellers

What does it mean to become a storyteller?

What makes a good story?

Does a brand really need to tell a story?

The first and second questions often prompt an endless

influx of ideas and opinions.

But the third should always be met with a resounding yes.

In 2015, 760Jo of B2B marketers said they intended

to produce more content. And advertising-based research

has for long shown consumers to be far more inclined to

make a purchase when influenced emotionally by an ad.

The bottom line is, good storytellers make good

branded content publishers, and vice versa.

At RosettaBrand we insist on being both and we

strive tirelessly to empower our partners and cus·

tomers as successful brand storytellers and brand·

ed content publishers

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Why it's important

Storytelling is an investment in your customer

The world is full of stories and well-told. unique. compel·

ling tales attract widespread attention. In a mass me·

dia·based landscape too often overcrowded by intrusive

advertising. your customers want to be captivated by the

essence of what you have to say. and telling a good brand

story opens a channel through which to do that.

But determining what your brand story is and how you

ought to tell it requires investment in your customers.

How do they think? How do they act?

What interests them most? What doesn't?

Rosetta Brand's reputation as a publisher

means we know how to craft a good story. Our publish·

ing audit uses creativity, ingenuity and out·of·the·box

thinking to craft a strategy for improved, multi·dimen·

sional storytelling for your brand •

Good stories need to be interesting, exciting, well-paced and well-told. But they also need to be relevant.

Harvard Health Publications needs an eBook series that advises on medical must-knows.

Deloitte University Press needs to impart sound advice from established business experts.

RosettaBrand knows great stories

because we’ve helped major authors and brands tell theirs.

WWe use ePublishing, branded app consulting, online blog-ging and an elaborate digitizing program to determine better ways of reaching out to your customers and becom-ing the brand storytellers you want and need to be.

But what makes a good story?

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How do I maintain my storytelling practice?

The fear of losing influence is very common and very real.

There's nothing worse than perpetuating a content one

hit wonder and then seeing your impact diminish with

each use. It's bad for search, popularity, notoriety and

brand affinity.

But there's a clear-cut solution with a number of

step·by·step principles you ought to stick to.

We pride ourselves on our ability to advise our customers

on the Importance, not just of becoming ePubllshers, but

more specifically, of launching an eBook series with the

capacity to Inform while maintaining brand relevance.

Rosetta Brand Is Innovative and bold, and our pub·

llshlng audit gives you the tools to turn a fresh new prac·

tlce Into a well-established tradition.

www.rosettabrand.com

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