s1160085

• Rakuten’s goal

• Rakuten employees

• Rakuten’s announcement

• Englishnization Points

• Common Language

• Environment for employees to study English

• Mikitani has said for tentative

• Reference

Outline

Rakuten’s goal is to become the No.1 Internet service company all over the world.

Rakuten’s goal

The Rakuten group has 6000 employees globally. Among them about 400 of employees are non-Japanese.

Rakuten employees

Internet shopping mall operator Rakuten Inc. announce it will make English its official language by the end of 2012.

Board members who can’t speak English in two years will be fired.

Rakuten’s announcement

• Employees need to be able to communicate in English by the end of 2012.

• Exceed the internationalization efforts of fast growing global companies.

• Internationalize system development

Englishnization Points

• All board meetings in English whether foreigners are present or not.

• Internal documents written in English.

• Weekly company-wide Monday meetings in English.

Common Language

200 employees out of 3000 working at the headquarters take lessons from Berlitz Japan Inc.

Everybody spends their own money for lessons and is committed to learning English.

Rakuten is not providing financial support for lessons.

Environment for employees to study English

1. The Internet becomes more easier, and more usability.

2.The Internet prevail explosively.

3. Japanese people have come to buy the thing with the Internet.

4.Circulation changes on the Internet.

Mikitani has said four tentative

• http://www.japantimes.co.jp/text/nn20100716f1.html

• http://business.nikkeibp.co.jp/article/nmg/20090630/199010/?ST=nmg_page

• https://docs.google.com/viewer?a=v&q=cache:rJbCywW13yQJ:corp.rakuten.co.jp/ir/releases/pdf/2010/2010_06_30_EN.pdf+strategies+of+Rakuten&hl=ja&gl=jp&pid=bl&srcid=ADGEESi5QCncrky2baoTgpMpIV01YRn29WBOtnmAsl-Q_xt3oe9ka9jeMU3TCgPaKkSedCoJMIqYsOX8-ZDIpKFhT504ZfIskeyEjFavzMZZfvFYi5hNkhDAG5HuMiEzVAmUDvJ4shcz&sig=AHIEtbTgaXdbKQlNTjglqTCx28JiqgCepw

References