forrester rakuten linkshare

8/11/2019 Forrester Rakuten LinkShare

1/18


2/18
http://www.forrester.com/consulting


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4/18


5/18

$1,905$1,675 $1,615

$2,077

$2,489

$2,958

$3,436

$3,944

$4,474

$0

$1,000

$2,000

$3,000

$4,000

$5,000

2008 2009 2010 2011 2012 2013 2014 2015 2016

Total affiliate marketing spend (in millions)

2011-2016 CAGR 16.6%


6/18

42%

11% Respondents who made fewerthan four purchases

Respondents who made four ormore purchases

How likely are you to try a new brand after receiving an offer from a nonretailerwebsite.

(4 or 5 on a scale of 1 [not at all likely] to 5 [very likely])


7/18

11%

52%

Not likely (1 or 2 on a scale of 1 to 5)

Likely (4 or 5 on a scale of 1 to 5)

"How likely would you be to reconsider a brand you havent used in a while after receiving

a promotional offer for that brand from a nonretailer website"

21%

43%Agree (4 or 5 on a scale of 1 to 5)

Disagree (1 or 2 on a scale of 1 to 5)

Promotional offers I find on coupon or deal sites, blog sites, loyalty or cash-back sites, or

comparison shopping sites often close the deal for me if Im undecided on a purchase.


8/18

5%

11%

74%

10%

More than 5 sites

4 to 5 sites

2 to 3 sites

1 site

When shopping online, how many nonretailer websites do you typically visit to do research, seek

inspiration, or find the best price before making a purchase decision?

7%

65%

Agree (4 or 5 on a scale of 1 to 5)


Its easier to find what Im looking for on sites that include multiple retailers or brands than it

is to find what Im looking for on sites that include only one retailer or brand.


9/18

15%

57%

"I am more likely to buy a product I see advertised on multiple websitesthan I am to buy that same product if I see it advertised only on retailer or

brand websites.



14%



I believe the promotional offers I get on coupon or deal sites, blog sites, loyalty or cash-back

sites, or comparison shopping sites are often better than the promotional offers I get when I go

directly to a retailers or brands website first.


10/18

$1,330

$1,780

Average amount spent in past12 months

Respondents who visitedfour or more sites beforepurchasing

Respondents who visitedfewer than four sites

before purchasing

When shopping online, how many nonretailer websites do you typically visit to doresearch, seek inspiration, or find the best price before making a purchase decision?"


11/18

$1,226

$1,712

Responden ts who agree with the statement "Iam more likely to buy a product if I see i tmerchandised on numerous websites than if Isee it merchandised on just a single website"(4 or 5 on a scale of 1 to 5)

Average amoun t respondents intend to spendin the next 12 months*

About how much money do you think you will spend online in the next 12 months?

About how much money do you think you will spend online in the next 12 months?

$1,226

$1,732

Respondents who agree with the statement "I ammore likely to buy a product if i t is advertised onnumerous websites than if it is advertised on just asingle website"(4 or 5 on a scale of 1 to 5)

Average amount respondents intend to spend inthe next 12 months*


12/18

15%



Promotional offers found on coupon or deal sites, blog sites, loyalty or cash-back sites, or

comparison shopping sites improve a companys brand image.


13/18

70%

69%

60%

68%

6%

9%

12%

8%

Companies that run promotionaloffers on comparison shopping

sites degrade their brandreputation

Companies that run promotionaloffers on loyalty or cash-back

sites degrade their brandreputation

Companies that run promotionaloffers on shoppin g blogs degrade

their brand reputation

Companies that run promotionaloffers on coupon websites

degrade their brand reputation



Do promotions run on affiliate sites degrade brand reputation?

12%



I have a positive feeling toward a company that places promotional offers on coupon or deal

sites, blog sites, loyalty or cash-back sites, or comparison shopping sites.


14/18

28%



I am likely to tell a friend about a company that places promotional offers on a wide variety

of websites.


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17/18


18/18

6%17%

10%

38%29%

High-schoolgraduate

Some college,no degree

two-year collegedegree/technical

school

four-year collegedegree

Post-graduatedegree

"What is the highest level of education you havecompleted?"

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