how online customer reviews can impact your local business
DESCRIPTION
If you would like more information about how to handle negative online customer reviews or how to build a strong, positive online reputation, contact us today! http://spancept.com/ [email protected]TRANSCRIPT
LOGO
How Online Customer Reviews Can Impact Your
Local Business
www.buyfamous.com
By: Chow Mah
Phone: 587.331.9288
Why Customer Reviews Are So Important
People go online first to search for local products and services
Consumers post negative and positive feedback about businesses online
Other consumers rely on this feedback from other customers to help them make purchasing decisions
Why Customer Reviews Are So Important
An ample amount of reviews will help you get new customers
No reviews – or mostly
“negative” reviews will hurt your ability to get new customers
Reviews can help your
business flourish or become critically challenged
SPANCEPT
Let’s Take a Look at Some Numbers
72% of Consumers Trust Reviews
52% are More Likely to Use a
Local Business with Positive
Reviews
27% of Consumers Regularly
Use Online Reviews to Make
Decisions about Businesses
WHY Your
Online
Reputation and
Customer
Reviews
MATTER
Encourage Your Customers to Leave Reviews
The more online reviews your business has, the better
Avoid “fake” reviews at all
costs Simply “ask” your satisfied
customers to leave online reviews for your company
ASK Your Customers for Reviews
Ask customers who come into your establishment to go online to leave a review
Setup an “onsite” review
station at your checkout counter or front desk
Ask for reviews on the back of
receipts, pamphlets, menus, etc.
ASK Your Customers for Reviews
Ask for reviews in your email autoresponder messages that go out to your customer list
Ask for reviews in your direct mail materials
Ask for reviews on your social media profiles…
Just don’t be afraid to ASK!
Make it EASY for Your Customers
Provide links to your review site profiles on your website
Give your customers tips
about leaving online reviews Provide great products and
top-notch service to make your customers WANT to leave a great review for your company
Ask Them to Leave Reviews on Multiple Sites
Ask customers to leave reviews on multiple sites – not just one
Review Sites:
Google+ Local
Yahoo Local
Yelp
Superpages
Citysearch
And more!
How Negative Reviews Can HURT
There will be “some” negative reviews, which is good as long as they’re not overpowering
Don’t ignore negative reviews; otherwise, you could come off as “uncaring”
Don’t argue with negative reviewers as it could enhance the negative impact
How to Respond to Negative Reviews
Do not panic or over-react to negative reviews; it’s bound to happen
Assess the situations carefully and resolve any issues with unhappy customers
Do not “argue” with your unhappy customers
Post your responses publicly so your customers and potential customers see that you actually care
How to Build and Maintain a Positive Image
Register your business on as many review sites as possible
Monitor all of your review site profiles
Respond to all reviews, which
allows you to engage with your customers as well as show that you care
Google your business name to see what type of comments come up in the results
How to Build and Maintain a Positive Image
Create a blog and other content related to your business consistently to create more “positive” content that will rank high in the search engines
Be consistent and post often for best results
This will help push down any negative reviews and comments
LOGO
www.spancept.com
www.buyfamous.com
If you would like more information about how
to handle negative online customer reviews or
how to build a strong, positive online
reputation, contact me today!
Chow Mah
587.331.9288