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how not to do a start-up

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HOW NOT TO DO A START-UP Strefa 89 Alex Barrera (@abarrera) [email protected]

Post on 15-Sep-2014

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Talk I gave for Strefa 89 in Poland on tips of what not to do when creating a start-up, from idea conception to scaling the business, going through founders, business plans, prototypes and sales.

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Page 1: How not to do a start-up

HOW NOT TO DO A START-UP

Strefa 89 Alex Barrera (@abarrera)[email protected]

Page 2: How not to do a start-up

HELLO MY NAME IS...

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

http://www.slideshare.net/press42
http://www.slideshare.net/press42
Page 3: How not to do a start-up

KEEP CALM

AND

DON’T PANIC

♔

Page 4: How not to do a start-up

Oh start-‐up land!!

Page 5: How not to do a start-up

IDEA

Page 6: How not to do a start-up

Idea paralysis

Page 7: How not to do a start-up
Page 8: How not to do a start-up

Start small

Page 9: How not to do a start-up

Mom isn’t a market

Page 10: How not to do a start-up

DudeeeeeSweeeet!

Page 11: How not to do a start-up

Wait for it...

Page 12: How not to do a start-up

F*CK! Don’t start coding... YET!

Page 13: How not to do a start-up

P R O T O T Y P E

Page 14: How not to do a start-up

GOAL: Test the hypothesis

Page 15: How not to do a start-up

Repeat after me...

Page 16: How not to do a start-up

GOAL: Test the hypothesis

Page 17: How not to do a start-up

Don’t build the damn thing!

Page 18: How not to do a start-up

“No shame

If you are not embarrassed by the first version of your product, you’ve

launched too late.

Reid Hoffman

Page 19: How not to do a start-up

Scaling? Really?

Page 20: How not to do a start-up

Surveys

Page 21: How not to do a start-up

Interviews

Page 22: How not to do a start-up

PLANNING

Page 23: How not to do a start-up

Business plan?

Page 24: How not to do a start-up

Financial projections

Page 25: How not to do a start-up

Planning is great...

Page 26: How not to do a start-up

The plan is nothing

Page 27: How not to do a start-up

SCALABLE BUSINESS?

Page 28: How not to do a start-up

INCORPORATING

Page 29: How not to do a start-up

Single founder?

Page 30: How not to do a start-up

Multiple

co-founders

Page 31: How not to do a start-up

One too many

Page 32: How not to do a start-up

Trust your gut

Page 33: How not to do a start-up

When everything goes ok...

Page 34: How not to do a start-up

The Dark Side

Page 35: How not to do a start-up

Sense of progress

Page 36: How not to do a start-up

SALES

Page 37: How not to do a start-up

use the force: Go out and sell

Page 38: How not to do a start-up

Great technical products don’t sell themselves

Page 39: How not to do a start-up

Communication IS critical

Page 40: How not to do a start-up

Product reaction: Inkzee

Page 41: How not to do a start-up

Product reaction: Tetuan Valley

Page 42: How not to do a start-up
Page 43: How not to do a start-up

Are presentations useful?

Page 44: How not to do a start-up

Tell a story

Page 45: How not to do a start-up

AMBITION

Page 46: How not to do a start-up

Startups aren’t about the money

Page 47: How not to do a start-up

You will FAIL

Page 48: How not to do a start-up

more than once

Page 49: How not to do a start-up
Page 50: How not to do a start-up

It’s your baby

Page 51: How not to do a start-up

You grow into it

Page 52: How not to do a start-up

Family goes first, ALWAYS

Page 53: How not to do a start-up

REMEMBER TO

HAVE FUN

Page 54: How not to do a start-up

Enjoy e-v-e-r-y moment

Page 55: How not to do a start-up

Enjoy e-v-e-r-y moment

THANK YOU!

Alex Barrera (@abarrera)[email protected]

http://www.slideshare.net/press42

http://www.slideshare.net/press42
http://www.slideshare.net/press42

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