How Qool Vincestopped his skinfeeling so itchy

CHILDREN

Distributed in the UK by Crawford Healthcare Ltd

www.crawfordhealthcare.com© Crawford Healthcare Ltd 2012

‘Ego’ and ‘QV’ are trademarks of Ego Pharmaceuticals Pty Ltd in Australia and other countries. © 2010 Ego. ask@egopharm.com www.egopharm.com

1. National Institute for Health and Clinical Excellence: Atopic eczema in children, p5, p12. December 2007.

Get to helpI love helping children make the most of QV’s range of products

through handy posters, stickers, colouring books and more.

The free QV day-by-day poster can help you keep a record

of everything you're doing to look after your skin. Put a sticker on

each time you apply a QV cleanser or emollient, and fill up the

chart over the 4 weeks of your treatment plan.

Ask your parent or carer to speak to your emollient prescriber

for more details, email info@crawfordpharma.com

or call 01565 654920. You can also get lots of useful

information and download leaflets or pictures to colour in

at www.qvskincare.co.uk

How much should you use?You have been prescribed QV

emollients. Unlike steroid creams,

you can use as much QV as you

want, so put some on whenever

your skin feels dry or sore. I’d

recommend that under-12s apply

QV at least twice a day – morning and evening – during their

4-week treatment plan. The NHS National Institute for Health

and Clinical Excellence (NICE) recommends that children

apply between 250g and 500g

a week1 – that’s up to 1 tub of QV Cream. Always read the

label and use only as prescribed.

Treatment plan notes:

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.........................................................................................................I’m having a bath with my favourite duck.

Can you help colour me in?

I’m using some lotion to soothe my itchy skin.Why not use a crayon to colour me in?

1. National Institute for Health and Clinical Excellence: Atopic eczema in children, p5,

p12. December 2007.

2. Brewster B. Aquaporins: Stimulating AQP3, Cosmetics and Toiletries, 123:6. p20–26.

June 2008.

3. Fisher AA. Contact dermatitis. 3rd Edition. Philadelphia: Lea & Febiger; 1986. 249–250.

4. Fluhr JW, Darlenski R, Surber C. Glycerol and the skin: holistic approach to its origin

and functions. Br J Dermatol 2008; 159:23-34.

The itch/scratch cycle

When children get itchy skin, they naturally want to scratch it.

But this can make skin sore and broken. If this skin becomes

infected, it gets even itchier, and so the cycle begins again.

The key to helping children manage their sensitive skin is to

break this cycle and stop them scratching their skin in

the fi rst place. You can do this by using a routine of total

emollient therapy and by avoiding things that could irritate

their skin.

Choose loose cotton Loose cotton clothing is least irritating

to skin. So avoid clothes and bed covers made of synthetics,

wool or other rough-textured materials.

Avoid scratching It’s really hard for children to resist

scratching their itchy skin, but you can help by keeping their

fi ngernails short and putting cotton mitts or gloves over

their hands at bedtime.

Use emollients Unlike steroid creams, you can use emollients

like QV whenever you want. So keep some handy at all

times. QV Cream is available in a handy 100g tube – great

for school bags.

Rub it on in the direction of hair growth When you put

emollient on your child’s skin, apply it in the direction of hair

growth, as this reduces the chance of blocking hair follicles.

Keep the bedroom pet-free Cat and dog hair can cause

skin irritation, so keep pets out of children’s bedrooms.

Use distraction techniques

• Try making patterns on the skin when putting on emollients

• Use water misters to keep clothes damp on hot days

(You can buy these in supermarkets or garden centres.)

• Use story books or toys to occupy children on long journeys

• Save a favourite toy for ‘QV time,’ so it becomes a time

of day to enjoy

Use cream before swimming The chemicals used in

swimming pools can irritate skin, so put emollient on your

child’s skin before they go.

Stay cool Avoid overheating by keeping the house cool

(especially bedrooms) and not having bathwater too hot.

Tips for dealing with sensitive skin

Advice on sunscreens

SunSense Ultra and SunSense Sunsensitive sunscreens

are specially formulated for sensitive skin. SunSense Ultra

is available on prescription.

Intensive Ointment

Grade 4

Cream

Grade 3

SkinLotion

Grade 2

BathOil

Grade 1

GentleWash

Grade 1

Very dry and sensitive Dry

Meet This is Qool Vince – QV

to his friends. He provides

a friendly face across all

our leafl ets and posters,

helping children understand

what emollients do and

encouraging them to keep

using them.

Helping children deal

with sensitive skin

Dry or sensitive skin conditions like atopic eczema are

really common and affect around 1 in 5 children in the UK.

Most children grow out of it by the time they’re about 7,

but the constant cycle of itching and scratching can make

them really uncomfortable.

It can keep them awake,

make them self-conscious

and put a strain on the

whole family. The good

news is that there are

straightforward ways to

help children soothe their

itchiness and manage

sensitive skin effectively.

Total emollient therapy

Experts agree that a programme of total emollient therapy

is one of the best ways to relieve discomfort and manage

flare-ups. That means adopting a 2-stage routine of

cleansing and moisturising to help repair and rehydrate

skin around the clock. The QV range provides all the products

your child needs for this 2-stage process, soothing sensitive

skin conditions, morning, noon and night.

products for every

part of the day

Our grading system helps you decide what your child needs

at different times of the day and for different types of dry skin.

From a gentle wash to an intensive ointment, our products

are graded 1 to 4, with 1 being the lightest. For example,

QV Skin Lotion is a light lotion that’s great when skin is

feeling dry, but not when it’s sore or cracked. So it’s classed

as Grade 2. QV Intensive Ointment is ideal for night-times

and is generally used when skin is at its driest or is fl aring

up. So it’s classed as Grade 4.

Why not add some rewards?

You can use this poster as a reward chart, if you like. Just add

a sticker to the poster every time your child uses their

prescribed emollients. Day by day, these stickers can build

into rewards, which they can win whenever you think they

deserve a treat.

Remember that a month is a long, long time for children

though! So rather than wait a whole 30 days before giving

them a reward, you might want to give them some mini-

rewards along the way. They don’t have to cost very much.

In fact, some of the best rewards can be free. Here are a

few ideas:

Simple treats

• Let them choose a family DVD

• Visit their favourite place

• Let them choose the week’s breakfast cereal

• Let them choose a pudding

• Have their friends round for tea

• Watch their favourite fi lm or TV programme

Simple gifts

• Crayons, coloured pencils or colouring books

• Special treat in their lunch box

• Clothing for a doll, or a new part for a toy

Special treats

• Go to the cinema

• Visit a zoo or aquarium

• Get out the paddling pool

• Bake a special cake

Distributed in the UK by Crawford Healthcare Ltd

www.crawfordhealthcare.com

© Crawford Healthcare Ltd 2012

‘Ego’ and ‘QV’ are trademarks of Ego Pharmaceuticals Pty Ltd in Australia and other countries.

© 2010 Ego. ask@egopharm.com www.egopharm.com

Get to help

Qool Vince loves helping children make the most of

QV’s range and has produced a range of parent and carer

leafl ets, children’s leafl ets and colouring books. To get

yours, ask your emollient prescriber for more details, email

info@crawfordpharma.com or call 01565 654920.

You can also get lots of useful information and download

leafl ets or pictures to colour in at www.qvskincare.co.uk

What’s different about ?

Glycerol QV is one of the few brands to use glycerol in

many of its products. Glycerol is a naturally occurring

humectant. Humectants are substances that help the skin

retain moisture, protecting the skin against irritation.2,3,4

Glycerol isn’t greasy, so it doesn’t block pores, and leaves

skin feeling smooth and soft.

It’s free from SLS (sodium lauryl sulphate) and other

irritants SLS is found in some soaps and can irritate the

skin. So QV products don’t contain SLS and can cleanse

without this. They’re also free from fragrance, colour,

lanolin and propylene glycol.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Wee

k 1

Wee

k 2

Wee

k 3

Wee

k 4

How to use this posterYour child has been prescribed QV emollients. Keeping a record of when

your child uses emollients is a great way to reinforce good discipline

and get them into a regular skincare routine. This QV day-by-day poster

can help you keep a record of eveything you’re doing to look after your

child’s skin. Encourage them to put a sticker on each time they apply a

QV cleanser or emollient and fi ll up the chart over the 4 weeks of your

child’s treatment plan.

How much should you use?

Unlike steroid creams, your child can use

QV whenever they want. So you should keep

some to hand and put it on whenever their

skin feels dry or sore. It’s recommended that

under-12s apply QV at least twice a day –

morning and evening – during their 4-week

treatment plan. The NHS National Institute

for Health and Clinical Excellence (NICE)

recommend that children use between 250g

and 500g a week1 – that’s up to 1 tub of

QV Cream. Always read the label and use

only as prescribed.

This poster

belongs to:

. . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . .

Hi! I’m Qool Vince,but you can call me .

Grab a crayonand colour me in.

colouringbook

You get itchy skin, I get itchy skin and one in five

children around you gets itchy skin. So it’s really, really

common. You haven’t done anything wrong if your

skin itches – and don’t worry, your friends can’t catch

it off you.

Why do we get itchy skin?When we get sore and itchy skin, it could be caused

by lots of different things. It could be an animal, like

a dog or cat. It could be soap. It could be going to

the swimming pool or it could be dust. Everyone is

different and some days it will feel better and some-

times it will feel worse.

What can you do about it?If we know what things cause our skin to feel itchy,

we can avoid those things. That’s why we can’t use

some kinds of bubble bath and why we sometimes

can’t wear our favourite clothes. The good news

is that there are plenty of things we can put on our

skin to stop it feeling so scratchy.

Scratch leads to itch leads to scratchWhen your skin gets itchy, you’ll want to scratch it.

If you do, your skin can get really sore and broken.

This means it can become infected and get even

more sore and itchy. But by using different lotions,

creams and ointments, you can make it feel less itchy.

I’ll show you some of them on the next few pages…

Hi!I’m Qool Vince, but you can call me

I know how much it hurts when your skin is

sore and you really, really want to scratch it.

So I’m going to show you some things you

can do to make your skin feel less itchy.

You can colour the pictures in as you go, too.

Together we can help your skin feel better

All about itchy skin

QV Skin Lotion

Feeling less itchy after a bathNormal soap can make my skin feel itchy.

So I use special QV Gentle Wash or QV Bath

Oil to wash with. It means I can have fun

in the bath without making my skin sore.

Soothing skin at playtimeIf my skin is feeling a bit dry, I gently rub on some

QV Skin Lotion. I can use it whenever I want

to help stop my skin feeling so itchy. Don’t worry,

the lotion isn’t all horrible and sticky. In fact, it

makes your skin feel nice and soft.

QV Gentle Wash QV Bath Oil

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2

3

45

6

78

910

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12

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212223

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2829

30 3132

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QV Intensive Ointment

QV Cream

fighting itchy knees and elbowsQV Cream is thicker than QV Skin Lotion,

and is perfect for my extra-itchy bits like

knees and elbows. The little tube is also

just the right size for my bag, so I take

it to school and use it whenever I need to.

Making it easier to sleepIf you’re like me, you’ll find it hard to resist scratching

your itchy skin, especially when you’re lying in bed.

But really thick QV Intensive Ointment can help.

Put it on before you go to bed and it soothes sore

and cracked skin.