How Manufacturers are Personalizing and Customizing Their Products – Gil Horsky

P O ST E D O N N O VEM B ER 9 , 2 0 1 6 B Y A UT H O R

Guest Blog – November 2016

FoodDIVE covered the article I wrote for FoodBev. In this article I discuss the future of personalisation and customisation on product packaging. FoodBev provides everything that you need to know about food and drink innovation and trends and how these can be interpreted for your business.

Below is a snippet:

Personalization and customization of food and beverage products have become popular strategies among manufacturers, but producers need to understand how this impacts their products before embarking on their own efforts, Gil Horsky, innovation platform lead of global chocolate at Mondelez, wrote in FoodBev Media.

Personalization is automatically adaptive; methods like e-commerce shopping cart recommendations tailor products to a consumer’s behaviors, needs or desires without their input. Customization requires consumer participation, allowing shoppers to manually choose or adjust elements of a product to their preference.

You can read the full article on the FoodDIVE website