how lmi individuals view savings and money
DESCRIPTION
http://bondsmakeiteasy.org Doorways to Dreams (D2D) Fund explores receptivity to savings product marketing using a cutting-edge marketing research tool, the Zaltman Metaphor Elicitation Technique (ZMET). ZMET is an innovative research methodology that elicits insights about human decision making through metaphors and storytelling. This presentation shows application of the ZMET research within the financial services industry, starting with credit unions.TRANSCRIPT
