how libraries analyze and act: part i
TRANSCRIPT
BOUNCE RATE
REFERRAL
SESSION
UNIQUE VISITOR
PROFILE
VISITOR
GOAL
PAGE DEPTH
CONVERSION
NAVIGATION
REFERRER
FILTER
BOUNCE RATE COMPARISON: Jefferson-Madison Regional Library
BOUNCE RATE COMPARISON: Jefferson-Madison Regional Library
7
86
2
5
1
3
4
2
3
4
5
7
6
7
8
8
http://webanalyticsland.com/web-analytics-books/
http://www.advanced-web-metrics.com/blog/
Char Boothcharbooth@gmail
blog: info-mational - infomational.com@charbooth
Paul Signorelli & AssociatesSan Francisco, CA
paulsignorelli.com
Empty Shelves: From Libraryonthemove’s photostream at http://www.flickr.com/photos/libraryonthemove/431950822/sizes/m/in/photostream/
Library Users on Computers: From Pobrecito33’s photostream at http://www.flickr.com/photos/38117207@N03/4349654044/sizes/m/in/photostream/
Minneapolis Public Library Interior: From Wikimedia Commons at http://commons.wikimedia.org/wiki/File:Minneapolis_Public_Library_interior.jpg
Laptop: From Yum9me’s photostream at http://www.flickr.com/photos/yum9me/3135039820/sizes/m/in/photostream/
Globe: From Cheesy42’s photostream at http://www.flickr.com/photos/cheesy42/4431725778/sizes/o/in/photostream/
Rutgers Law Library - Newark: From Rutgers University Libraries website at http://www.libraries.rutgers.edu/rul/libs/law_newark_lib/law_newark.shtml
Colored Folders: From Asparina’s photostream at http://www.flickr.com/photos/honey_to_the_bee/443363039/sizes/m/in/photostream/
Stack of Reports: From Kevin H.’s photostream at http://www.flickr.com/photos/kevharb/3056726319/sizes/m/in/photostream/
Navigation Tool: From Marfis75’s photostream at http://www.flickr.com/photos/marfis75/5374308475/sizes/m/in/photostream/
Magnifying Glass: From Arnybo’s photostream at http://www.flickr.com/photos/arnybo/2679622216/sizes/m/in/photostream/
Target: From Ntang’s photostream at http://www.flickr.com/photos/ntang/21736757
Rusty Grain Silos: photographed by Char Booth in west Texas.
Images taken from flickr.com unless otherwise noted