Solving the Corporate Innovation Crisis

Innovation is now the priority in the

corporate world.

1900 1920 1940 1960 1980 2000 2010

“business innovation”

“business efficiency”

Source: Google Trends

In fact, 93% of global CEOs believe

their organization’s success depends

on its ability to innovate.

Source: Accenture Study – Why Low Risk Innovation is Costly, 2013

However…

Source: PwC 17th Annual Global CEO Survey of 1,344 CEOs in 68 countries

86%

Only 14% are of organizations are satisfied

of organizations are

disappointed with their

innovation efforts.

We believe this is because people

don’t understand the way that

innovation really happens.

Innovation in business can be

described through three

fundamental realities.

Breakthrough Innovation is the result

of “creative re-combination,” fueled by

inspirations from unexpected places.

Love of Videos Annoying Late Fees Monthly Memberships

Online Business Model Fast & Reliable Shipping

Breakthrough Innovation follows a

path of problem-idea-strategy-plan,

in that order.

Problem How do you eliminate late rental fees?

Rent movies like you do the gym.

Offer movie-rental subscriptions.

Reinvent the movie rental business.

Idea

Strategy

Plan

Breakthrough Innovation cannot

be delegated – those who are central

to its generation must own its

implementation.

Elon Musk Steve Jobs

Larry Page and Sergey Brin Reed Hastings

Examples are abundant.

Clarkston Consulting has developed a

Strategic Innovation (SI) Methodology

based on these realities that can

address the biggest challenges an

organization can face.

This Strategic Innovation methodology

has proven results.

It can help a business solve an

existential threat.

An iconic consumer food and beverage company was

facing a seemingly insurmountable threat to core brand

products. Leveraging Strategic Innovation, the team

reimagined how to better utilize existing assets to create

value and the capabilities to win. They turned the

growing health stigma into a competitive advantage.

It can give a waning corporation a

competitive edge.

A top global pharma company needed to address a

sudden increase in competition in a category that they

had created. Through Strategic Innovation, the company

was able to develop and execute on seven novel

strategies that re-positioned their products, de-

positioned the competition, and helped them overcome

current competitive challenges.

It can help you effectively move into

new markets.

A leading cinema company was looking for a way to

grow beyond their key winning technology. After the

application of Strategic Innovation, the company was

able to refocus their efforts from an asset-utilization view

to a value proposition standpoint and identify new

breakthrough applications.

It can help you capitalize on

commoditization.

A flagship Consumer Products Company needed to find

a way to reverse brand equity reduction in a market rife

with new copy cat entrants. The organization applied

Strategic Innovation to develop a novel strategy to align

brands and capitalize on evolving consumer values.

It can help you make sense of macro-

trends and an evolving industry.

A prominent global healthcare company was seeking a

way to make sense of and capitalize on the emerging

trends of digital in their industry. The team applied

Strategic Innovation to develop a holistic approach to

leverage digital trends, and benefit from the pharma shift

from Volume to Value.

For more information about Strategic

Innovation through Clarkston, please visit

www.clarkstonconsulting.com

Background by Boegh on Flickr http://flickr.com/photos/boegh/