how health practitioners can use social media
TRANSCRIPT
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HEALTH P
RACTITI
ONERS
AND SOCIA
L MEDIA
EN
GA
GI N
G A
ND
IN
TE
RA
CT
I NG
WI T
H
CO
NS
UM
ER
S
@ H U G H S T E P H E N S
H U G H S T E P H E N S . C O M
Social media and technology consultant, Work at @DialogueAus, #mccsm board member, #hcsmanz chatter. Big youth advocate
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ITS NOT JUST FOR RESEARCH OR ADVOCACY
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Don’t lie, don’t pry, don’t cheat,
Can’t delete, don’t steal ,don’t reveal
-- Mayo Clinic CSM
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SO HOW CAN WE USE IT?
Professional development
Marketing / Public Heatlh
Patient relationshi
ps
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RULE 1:KNOW WHEN TO TAKE IT OFFLINE
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#HEALTHYCHAT
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#HCSM
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#AIDS2012
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HOW CAN YOU START?
• GOOGLE YOURSELF
• Get twitter. It’s quite fun. You can lurk as long as you want.
• Join a professional healthcare community LinkedIn has heaps, find some forums, Sermo (specialised), Twitter hashtag, Blog…
• Do some research (formal/informal) to see where, how and why you’d like to use social media
• Interact with the public before your patients (risk lower!). •What information do they want to hear?•How can you encourage positive behaviours?•Where do they ‘hang out’?
• Remember to know when to take things offline