social media for practitioners
DESCRIPTION
A brief overview of social media, platforms and practice. PDF.TRANSCRIPT
![Page 1: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/1.jpg)
Date Sat 3rd Dec 2012. EB 0.9 Bath University
Social Media for PractitionersMike Johnston
![Page 2: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/2.jpg)
some issues
![Page 3: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/3.jpg)
some issues
![Page 4: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/4.jpg)
RIENDS?
some issues
![Page 5: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/5.jpg)
some issues
![Page 6: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/6.jpg)
some issues
![Page 7: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/7.jpg)
social m
edia
![Page 8: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/8.jpg)
some history
WEB 1.0
![Page 9: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/9.jpg)
some history
WEB 2.0
![Page 10: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/10.jpg)
Practitioners
The ‘Reputation Economy’
Attention
Conversation
Learning
The power of networks
![Page 11: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/11.jpg)
case study 1
![Page 12: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/12.jpg)
case study 2
![Page 14: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/14.jpg)
3 questions
what social media platforms are best suited?
what ‘voice’ do you need to use?
what are his competitors doing?
how can he differentiate himself?
![Page 15: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/15.jpg)
case study 4
![Page 16: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/16.jpg)
![Page 18: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/18.jpg)
See the LSE’s Academic’s guide to Twitter
![Page 19: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/19.jpg)
Tweeting
✤ join!
✤ writing
✤ following
✤ retweeting
✤ hashtags#(Twitterfall)
✤ etiquette
![Page 20: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/20.jpg)
See the YouTube creator’s Playbook
![Page 21: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/21.jpg)
![Page 22: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/22.jpg)
![Page 23: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/23.jpg)
![Page 24: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/24.jpg)
See how Journalists are using Instagram
![Page 26: Social media for Practitioners](https://reader033.vdocuments.us/reader033/viewer/2022051323/54944dafac7959342e8b4b7b/html5/thumbnails/26.jpg)
tips
Use Google Alerts
Use a ‘reader’ of some sort
Enjoy it
Give it time