how food trucks give real estate a delicious boost
TRANSCRIPT
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HOW FOOD TRUCKSGIVE REAL ESTATE A
DELICIOUS BOOST
BCB PROPERTY MANAGEMENT
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We are all aware that the way
of shopping is changing: more
people are opting to shop
online and sales in brick-and-
mortar stores are suffering.
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Although e-commerce may be driving
consumers away from malls and shopping
centers, food is reeling them back in,
especially 'food truck' food.
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The fast-changing and diverse population
of food trucks that are bringing crowds
back to these shopping locations.
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“Food trucks are basically the pop-ups
of the restaurant business,” said Melina
Cordero, CBRE’s head of retail research
in the Americas. “They come in, they can
set up, they’re low cost, and they’re
constantly changing.”
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Today’s consumers are craving diverse
options of specialty ethnic foods that are
prepared and served quickly However, food
trends change so rapidly that it’s hard for
brick-and-mortar restaurants to keep up.
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This is a perfect storm for food trucks.
It’s a low-cost and fast way to give
consumers what they want, and
restaurateurs who don’t want to take
a big risk can still cash in on the
restaurant business.
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What This Means for Real Estate?
If the truck is extremely popular and lines
are always long, you can almost guarantee
there will be a lot foot traffic – to both the
food truck AND your store.
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While people are waiting in line, they’ll look
around at their surroundings. If they happen
to be standing in front on your store, they
might want to purchase the warm fleece
jacket on display in the window.
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If you get enough people who plan to buy
your merchandise while waiting in a food
truck line, you’ll make a profit without
having to put out any money yourself.
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Although it might seem like a large crowd
outside of your store can be a nuisance, this
might be a sure-fire way to bring more foot
traffic into your store, which will bring
more money into your company’s pocket.
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