How Food Blogs Can Save The World

Genie Gratto, Moderator

Valerie Harrison

Pim Techamuanvivit

Lydia Walshin

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Genie Gratto: The Hunger Challenge

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Genie’s Results

• 7 bloggers took the challenge last year, 22 bloggers & 1 reporter joined this year.

• 200,000 pounds of food delivered to San Francisco Food Bank by Tyson Foods in response to Hunger Challenge

• $1 donated to a food bank equals $9 in food

• 7 bloggers took the challenge last year, 22 bloggers & 1 reporter joined this year.

• 200,000 pounds of food delivered to San Francisco Food Bank by Tyson Foods in response to Hunger Challenge

• $1 donated to a food bank equals $9 in food

Genie Gratto

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Valerie Harrison: BloggerAid

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Valerie Harrison: BloggerAid

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Valerie’s Results

Valerie Harrison

• 130 bloggers from 20 different countries as members.

• In November 2009, will release BloggerAid: Changing the Face of Famine cookbook. It comprises 137 recipes from bloggers worldwide and will benefit the School Meals Program of the WFP.

• Art with a Twist and sale of jewelry items on Carewear has raised enough to feed 320 children.

• 130 bloggers from 20 different countries as members.

• In November 2009, will release BloggerAid: Changing the Face of Famine cookbook. It comprises 137 recipes from bloggers worldwide and will benefit the School Meals Program of the WFP.

• Art with a Twist and sale of jewelry items on Carewear has raised enough to feed 320 children.

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Lydia Walshin: Drop In & Decorate

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Lydia Walshin: Drop In & Decorate

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Lydia’s Results

Lydia Walshin

• 35 food bloggers participated in November 2007 "event" to spread the Drop In & Decorate concept.

• 56 nonprofit agencies in 17 states & Canada have received cookie donations.

• 9,500 cookies donated since 2002.

• Incorporated as a nonprofit in 2008.

• 35 food bloggers participated in November 2007 "event" to spread the Drop In & Decorate concept.

• 56 nonprofit agencies in 17 states & Canada have received cookie donations.

• 9,500 cookies donated since 2002.

• Incorporated as a nonprofit in 2008.

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Pim Techamuanvivit: Menu for Hope

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Pim Techamuanvivit: Menu for Hope

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Why Such a Success?

Pim Techamuanvivit

• Organic growth and community

• Great rapport with the cause

• Process transparency - First Giving for donations, code for raffle app. made public

• Fun & excitement

• Immediacy - sent throwaway cams to kids to document their days to bring it home!

• Organic growth and community

• Great rapport with the cause

• Process transparency - First Giving for donations, code for raffle app. made public

• Fun & excitement

• Immediacy - sent throwaway cams to kids to document their days to bring it home!

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Pim’s Success Tips

Pim Techamuanvivit

• Find a cause that fits your passion & your audience

• Make it your own - think “voice” just like your blog

• Foster a community to help it grow

• Tenacity will take you far

• Find a cause that fits your passion & your audience

• Make it your own - think “voice” just like your blog

• Foster a community to help it grow

• Tenacity will take you far

Thank You!How Food Blogs Can Save The World

Genie Gratto, Moderator

• TheInadvertentGardener.com

Valerie Harrison

• BloggerAidMarketing.ning.com

• MoreThanBurntToast.blogspot.com

Lydia Walshin

• ThePerfectPantry.com

• DropInAndDecorate.org

Pim Techamuanvivit

• ChezPim.com