how facebook fits in the hamilton county jfs communication strategy
TRANSCRIPT
MikeBoehmer57.wordpress.com
An important part of our social media strategy
Component of PR Strategy• Public Relations Strategy
– Media Relations– Internal Communications– External Communications
• Speakers Bureau• Newsletter• Events• Social Media
MikeBoehmer57.wordpress.com
Social Media Tactics• Live Online Chats• Twitter• BlogTalkRadio• YouTube• Audio podcasts• Blog• Facebook
MikeBoehmer57.wordpress.com
Fundamentals• Brand consistency
• Useful information
• Not always selling
• Tie into business goals– Reduce pressure on crowded waiting
rooms and overtaxed phone lines
MikeBoehmer57.wordpress.com
Waiting room traffic
MikeBoehmer57.wordpress.com
Target audiences
• Opinion leaders• Media, advocates, government, PR professionals
• Customers/potential clients
• Social service community
• Taxpayers
MikeBoehmer57.wordpress.com
Action steps• Create fan page and group – January
• Build fan/follower base – January-now
• Consistently post relevant content – January-now
• Evaluate – Quarterly
MikeBoehmer57.wordpress.com
Fan page vs. Group• “Groups are great for organizing on a
personal level and for smaller scale interaction around a cause.
• “Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.”
--Mashable, May 27, 2009
MikeBoehmer57.wordpress.com
Fan page -- 180
MikeBoehmer57.wordpress.com
Status updates
Links to articles, videos,
blog posts,
podcasts,photos…
Events
Events
MikeBoehmer57.wordpress.com
Notes (Blog posts)
MikeBoehmer57.wordpress.com
Videos
MikeBoehmer57.wordpress.com
Group -- 94
MikeBoehmer57.wordpress.com
Building fan base/Guerilla
• Aggressively friend all Cincinnati contacts– Professional– Personal (church)
MikeBoehmer57.wordpress.com
• Invite to join Page and/or Group
Building fan base/advertising
MikeBoehmer57.wordpress.com
Overlaps with personal
MikeBoehmer57.wordpress.com
Lessons learned
• Comment on status updates, give “thumbs-up,” wish Happy Birthday
• Make this a part of your daily habits
• Selective Twitter #fb
• Ignore causes, games
• Hide posts from distractions
MikeBoehmer57.wordpress.com
Evaluation
• Size/makeup of fan base
• Survey
• Comments/interaction
• Does this contribute toward building mutually beneficial relationships with the audiences that could “make or break” the agency?
MikeBoehmer57.wordpress.com
Evaluate/Measure
• “On today's crowded Web, the winners are the people who create the most value for both the customer and the business over time. And value happens not when people buy your product but when they use it and love it. Not when they upload a video, but when someone else watches it.”
--Shane Atchison, Click Z
MikeBoehmer57.wordpress.com
Resources
• Google• New Media Cincinnati• Cincinnati Social Media• Blogs, with RSS feeds (Strategic Public
Relations by Kevin Dugan)• Twitter• Online publications such as Inside Facebook• www.MikeBoehmer57.wordpress.com
MikeBoehmer57.wordpress.com