how effective pr help's your church reach your community
TRANSCRIPT
HOW EFFECTIVE PUBLIC RELATIONS CAN HELP YOUR CHURCH REACH YOUR COMMUNITY
Justin Dean, That Church Conferencewww.justinjdean.com // @justinjdean
Church Communications
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JUSTIN DEAN
Justin Dean is the former Communications Director at Mars Hill Church and now co-leads That Church Conference, a growing community of church practitioners dedicated to helping the church communicate well and reach more people digitally.
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WHAT IS PUBLIC RELATIONS?
• Everything we say and do (or don’t do) is public relations.
• Whether you like it or not, everyone in your organization is in PR.
• It doesn’t matter so much what you meant to say or do.
• What matters most is how people perceive it and how they feel about you because of it.
• Effective PR is when you’re intentional about it.
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HOW CAN EFFECTIVE PR HELP MY CHURCH?
• We want our churches to grow so we can reach more people.
• We want to reach more people so they meet Jesus.
• A positive reputation is important to effectively reaching people.
• Best way to reach people is to go where they are.
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ENGAGE WITH YOUR COMMUNITY• Build relational equity (H/T @vanbaird).
• Community organizations
• Other churches
• Press & Media
• Influencers
• Government
• Business owners
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• Maintain relationships
• Send out press releases
• Participate outside the church
• Engage on social media (don’t just be a megaphone)
• Share stories
• DO SOMETHING (Don’t just post #PrayFor graphics)
• Documenting > Creating Content
BUILD A PRO-ACTIVE PR PLAN
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• Plan ahead for plausible scenarios.
• Document what you’ll do and how you’ll do it.
• Choose a spokesperson now.
• Rehearse and educate staff.
• Document church beliefs and policies.
• Know your vision, mission, and values.
BUILD A RE-ACTIVE CRISIS PLAN
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• You can’t ignore public relations (remember, you’re already doing it).
• The world we live in, you never know when a crisis will hit. Plan ahead.
• Worst plan is no plan.
• More than just protecting ourselves…
• The church needs to be actively and aggressively pursuing people.
EFFECTIVE PUBLIC RELATIONS
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PRE-ORDER JUSTIN’S BOOK
#PRMATTERS
A Survival Guide for Church CommunicatorsLessons learned from Justin Dean, former Communications Director at Mars Hill Church.
CHURCHPRBOOK.COM
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