how drivers of motivation link to gamification?
TRANSCRIPT
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Does Gamification drive employee motivation?
Though many question the authenticity that gamification claims to offer, gamification elements do drive employee motivation and employee engagement.
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Behavioral Perspective-
Positive Reinforcement and Action - Feedback
Positive reinforcement can be in the form of accumulating points or badges, whereas negative reinforcement can be in the form of deducting points and losing hard earned badges.
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Need for Power / Success/ Achievement
Trait Perspective- elements that contribute to power and achievement motive are highly appreciated. This is because they emphasize the feeling of status and control.
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Need for Competition
Trait Perspective-The need for power and achievement fuels the competitive spirit in individuals and increases their motivation.
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Competency Building
Self-determination Perspective-By being rewarded, individuals feel competent and effective enough to deal with their environment. This increases their motivation.
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Need for Autonomy
Self-determination Theory-
Providing individuals with the feeling of autonomy increases their intrinsic motivation.
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Goal Setting
Cognitive Perspective- Goal Setting Theory-Goals that are specific and challenging in nature are more likely to motivate an individual than goals that are too easy or not specified.
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Need for Improvement
Cognitive Perspective- Individuals are highly motivated when they understand the consequences of their action in a given situation and can improve upon it.