You are fantastic at what you do, you make your patients feel incredible about themselves and you are passionate about aesthetics…

But when it comes to branding, marketing, social media, sales, finances and business skills – maybe you feel a little less confident?

I know that something fundamental is missing in the majority of clinics because…

1 in 2 businesses WILL FAIL every year

Simply because the majority of business owners have not taken the time to master the business and marketing aspect of their business.

Making an investment in these skills can seem like a tall order when you seem to be paying hand over fist just to keep your business going.

But if you want your business to thrive – then the ability to find and keep plenty of your ideal patients in today’s competitive marketplace is essential.

Allow me show you how to relieve some of that burden by learning exactly what strategies work today from a marketing and business expert who has specialised exclusively in the Medical Aesthetic industry for 10 years.

It’s time to have a steady stream of your ideal patients queuing up to do business with you...

› Marketing and social media sound like foreign languages – you know, those ones you wish you had learnt before you went on holiday?

› Your business is running you, rather than the other way around and you are losing the race.

› Your advertising budget is going down the drain and you seem to have mislaid the plug.

› Your family have forgotten what you look like and they wonder when that five star holiday you promised is going to come.

› That new aesthetics clinic around the corner are slashing their prices yet again, but you know that you are better than them – by miles – yet they seem to be the talk of the town.

› Your employees don’t get the concept of up-selling and your “motivational talks” are falling on deaf ears.

› Your patients seem to disappear after just one visit (probably to the clinic round the corner) and you really don’t know why.

› You are playing footsie with the idea of expansion, but the time never seems right. You want to move forward, but someone or something seems to be standing on your toes.

I guarantee if you take a good hard look at your current sales and marketing engine you will find at least one cylinder that isn’t turning. The practice of attracting and keeping a steady stream of your ideal patients may seem straightforward, but in reality it is a much bigger mountain than you think it is.

There are a multitude of reasons why prospective patients are, consciously or unconsciously, not taking steps in your direction. So, do you know what they are and how to resolve them?

For those business owners who want to thrive and build a profitable Medical Aesthetic business filled with your ideal patients and the finest talent…you are in the right place.

How do you feel wHen…..?

do you HAVe wHAT IT TAKeS To SuCCeed In THIS ulTRA-HoT MARKeT SPACe?

Staying ahead of the “power curve”, developing a can-do and will-do attitude and staying the course no matter what may try to derail you – is the essential character-defining attribute of the successful aesthetic medical entrepreneur.

Do you have a diary jam packed full of your ideal, high spend patients and a waiting list ready to jump in for your next free appointment?

If not, then it’s time for you to… ‘Master The Business Of Aesthetics’

MASTeRInG THe BuSIneSS of AeSTHeTICS In 5 SIMPle STePS

ATTRACT YOUR IDEAL PATIENTS WITH 'THE 6D PATIENT ATTRACTION SYSTEM'Your ability to attract and retain plenty of your ideal patients is critical to the success of your business. You will learn why you don't have enough patients and what to do about it. Whether you have limited marketing knowledge, or you are a seasoned professional - the '6D patient Attraction System' will laser focus your marketing for fast results.

GET YOUR PATIENTS TO SAY YES WITH 'THE 'WIN-WIN SALES SOLUTION'You will learn how to overcome any fear of selling forever and ensure you never miss another golden opportunity to up-sell your treatments, product and services again. The 'Win-Win Sales Solution' will help you and your team to convert more enquires into sales and maximise your profits when it's right for your patients and right for you.

RETAIN AND GROW YOUR PATIENT BASE WITH 'THE LOYALTY BUILDER'Discover how to provide such a compelling patient experience that patients remain devoted to you and your business. 'The Loyalty Builder' module will ensure you beat your competition forever as you watch your patients return and bring their friends with them.

MAXIMISE PROFITABILITY AND PRODUCTIVITY WITH 'THE WELL-OILED MACHINE'Iron out the inefficiencies within every aspect of your business to create a 'Well-Oiled Machine'. This module will help you to develop a streamlined business that produces consistent, reproducible outcomes in accordance to the targets, standards and protocols you set.

BUILD A SUSTAINABLE BUSINESS WITH 'THE EVER-GREEN BUSINESS MODEL'If you have built yourself a job and want to start building a profitable and sustainable business that works without you, the 'The Ever-Green Business Model' will teach you how to create a business asset that leverage's 1% of 100 people's efforts instead of 100% of your own. You will have more time, more freedom, and more profits as you find new and creative ways to leverage your success and maximise your income streams.

'Mastering the Business of Aesthetics' is an easy to follow, step-by-step business and marketing masterclss for those aesthetic professionals who are serious about taking their business to the the next level of success. It is designed to transform your profits simply because it is focused an action, implementation and results. The programme is suitable for every aesthetic professional no matter what stage of their business they are at.

1

2

3

4

5

› Attract and retain more of your ideal patients and implement marketing strategies that produce a return

› Ignite the passion back into your business and transform your profits in 12 months or less

› Introduce systems and processes to improve efficiency, productivity and a happy team of the best talent

› Relieve pressure by turning the job you’ve built into a thriving business – with less worry and more free time

› Gain absolute clarity about what is preventing your business profits from exploding and correct it now

› Achieve fast results with no long contracts and no false promises

› Create an amazing learning experience, where aesthetic business owners are focussed on action, implementation and results

leT'S woRK ToGeTHeR To

MASTeRInG THe BuSIneSS of AeSTHeTICS IS foCuSed on ACTIon, IMPleMenTATIon And ReSulTS.You’ve heard it said before that knowledge is power… but after working through this programme, you will not only be ‘in the know’ about business and marketing, but you will have in your arsenal powerful knowledge you can use to improve your odds in the battle for survival in today’s highly competitive aesthetic marketplace.

This is a content-rich programme where you are going to learn to make everything you do produce double, triple or quadruple its yield. Each module consists of the most up to date, tried and tested business and marketing strategies based on a decade of real-life aesthetic business experience and the result of hundreds of hours of training, implementing, measuring and learning.

So if you are serious about beating your competition and building yourself a sustainable and profitable business, rather than simply “building yourself a job” - then you can’t afford not to take action and join us on this programme.

your ability to attract and retain plenty of your ideal patients is critical to the success of your business.

Nothing happens without sales and marketing – it is the single most important part of your business, not the second, third or something to “get around to” when the time is right.

For those aesthetic professionals who are dedicated to taking their business to the next level of profitable success; ‘The 6d Patient Attraction System’ will show you why you don’t have enough patients and what to do about it.

The ‘The 6D Patient Attraction System’ is suitable for all aesthetic business owners from start-up, through to the more established business owner.

I understand you are busy and it is essential to fit this in around your patients, so I have specifically designed the system in a way that enables you to follow a staged approach to implementation.

Each module provides a clear step-by-step approach, one strategy at a time in a well-paced time frame that is accessible from home or work at a time that suits you.

› You will get absolute clarity on where you are now, where you want to be and what is getting in the way.

› You will discover why you don't have enough patients (and what to do about it.)

› You will know precisely where to plug the holes in your marketing to get the biggest wins in the quickest time.

› You will learn how to create and implement a marketing strategy that attracts plenty of your ideal, high spend patients without it breaking the bank or taking up too much of your patient focused time.

› You will master the ability to stand out from the crowd and always stay one step ahead of your competition without forever competing on price, or lowering your standards.

› You will have a much better understanding of which marketing, social media, PR and online strategies work the best today for maximum impact and engagement.

› You will never again waste another penny on marketing that doesn’t produce a return.

› You will be able to manage your time and workload in a manner you never thought possible, giving you freedom to focus exclusively on patient acquisition and fulfilment.

› You will have renewed faith, increased confidence and a determination to take massive action.

Whether you have a limited amount of marketing knowledge, or you are a seasoned professional – ‘The 6D Patient Attraction System’ will laser focus your marketing for fast results.

THe 6d PATIenT ATTRACTIon SySTeM

Su

BS

CR

IBe

To

MA

STe

RIn

G T

He

Bu

SIn

eS

S o

f A

eS

THe

TIC

S

Me

MB

eR

SH

IP l

eV

elS

SIl

Ve

R G

old

G

old

P

luS

Mo

nTH

ly M

eM

Be

RS

HIP

InV

eS

TMe

nT

£9

5£

195

£4

95

The

6D

Pa

tien

t Att

ract

ion

Sys

tem

› A

cces

s to

Pa

m’s

sig

natu

re o

nlin

e tr

ain

ing

pro

gra

mm

e. L

earn

how

to

syst

ema

tica

lly a

ttra

ct a

nd r

eta

in m

ore

of y

our

idea

l, hi

gh s

pen

d p

atie

nts

with

out

com

pet

ing

on p

rice,

or

low

erin

g yo

ur s

tand

ard

s. T

his

step

-by-

step

pro

gra

mm

e te

ach

es y

ou

ever

y a

spec

t of

ma

rket

ing

The

Aes

thet

ic B

usin

ess

Ma

ster

y V

aul

t

› A

cces

s to

Pa

m’s

com

pre

hens

ive

pa

cka

ge o

f th

ird p

art

y on

line

tra

inin

g re

sour

ces

cove

ring

bra

ndin

g, P

R,

soci

al

med

ia,

Face

boo

k A

ds,

tim

e m

ana

gem

ent,

blo

ggin

g a

nd m

uch

mor

e

Pa

m’s

Bus

ines

s To

olb

ox

› A

cces

s to

Pa

m’s

tim

e sa

ving

fina

nce,

ma

rket

ing

and

bus

ines

s te

mp

late

s a

nd g

uid

es to

hel

p y

ou in

the

da

y to

da

y m

ana

gem

ent

of y

our

bus

ines

s

The

‘Dis

cove

r’ B

usin

ess

and

Ma

rket

ing

Aud

it

› A

cces

s to

an

eye-

open

ing

exer

cise

des

igne

d b

y P

am

to g

ive

you

ab

solu

te c

larit

y a

bou

t whe

re y

ou a

re n

ow, w

here

you

wa

nt

to b

e, a

nd w

hat

is g

ettin

g in

the

wa

y

Bus

ines

s a

nd M

ark

etin

g A

ctio

n P

lan

› A

cces

s to

a s

tep

-by-

step

wor

kboo

k to

giv

e yo

u th

e st

ruct

ure

and

gui

da

nce

you

need

for

sett

ing

and

ach

ievi

ng y

our

high

est

prio

rity

bus

ines

s a

nd m

ark

etin

g go

als

. Inc

lud

es a

ful

l ma

rket

ing

tem

pla

te a

nd a

nnua

l pla

nnin

g ca

lend

ar

of a

ll m

ark

etin

g a

ctiv

ities

Act

ion

Acc

eler

ato

r W

orks

hop

s

› In

vita

tion

to P

am

’s q

uart

erly

gro

up w

orks

hop

s fo

cuse

d e

xclu

sive

ly o

n he

lpin

g yo

u to

ma

xim

ise

your

pro

fits.

Fa

nta

stic

op

por

tuni

ty t

o in

tera

ct w

ith P

am

and

her

gue

st s

pea

kers

x

Live

Q&

A’s

› In

vita

tion

to m

onth

ly t

eles

emin

ars

with

Pa

m a

nd s

pec

ial g

uest

bus

ines

s sp

eake

rs. P

ick

the

bra

ins

of p

eop

le w

ho h

ave

bee

n th

ere

and

don

e it,

as

you

lea

rn t

he la

test

str

ate

gies

x

Pri

vate

Fa

ceb

ook

Gro

up M

emb

ersh

ip

› In

vita

tion

to P

am

’s s

ecre

t m

ast

erm

ind

gro

up w

here

you

ca

n a

sk q

uest

ions

, net

wor

k w

ith o

ther

mem

ber

s a

nd d

isco

ver

the

late

st b

usin

ess

& m

ark

etin

g st

rate

gies

tha

t w

orke

d fo

r th

emx

Str

ate

gy a

nd A

ccou

nta

bili

ty C

alls

wit

h P

am

› A

per

sona

l ca

ll w

ith P

am

to

help

you

wor

k th

roug

h a

ny s

pec

ific

pro

ble

ms

and

cha

lleng

es, a

nsw

er y

our

que

ries,

hol

d y

ou

acc

ount

ab

le a

nd k

eep

you

on

tra

ck a

s yo

u p

rogr

ess

forw

ard

xO

ne C

all

Eve

ry

Qua

rter

Two

Ca

lls

Eve

ry M

onth

*Bra

nded

Loy

alt

y A

pp

› Yo

ur v

ery

own

bra

nded

pa

tient

loya

lty a

pp

for

iPho

nes

and

And

roid

. The

ap

p d

esig

n p

roce

ss w

ill b

e in

itia

ted

by

Pa

m u

nder

yo

ur d

irect

ion

and

the

dev

elop

men

t w

ill b

e ha

ndle

d b

y he

r te

chni

cal p

art

ner

xx

*Ter

ms

and

Con

diti

ons

ap

ply

Who is this programme is for? This programme is for those medical aesthetic business owners who are determined to take their success to the next level. Whether you are a Doctor, a Nurse, a Surgeon, a Dermatologist, a Marketing Manager or a Clinic Manager, this results-driven training is suitable for everyone, no matter what stage of the journey you are at.

If your diary is not consistently full of your ideal, high spend patients then you need this programme.

Am I tied into a long contract? Absolutely not! There is no contract, no pressure, stay and be amazed or leave happy – the choice is yours. You can cancel at any time, but if you do, you will immediately lose access to all the content.

How long can I afford to wait? Think about your business in three months: Three months more overheads, three months of poor sales, and three months of you losing sleep. Will anything have changed?They say the definition of madness is doing the same thing over and over even when it doesn’t work. You just need to take action and change the way you do things.

Who is it not for? › This is not for people who don’t want to take action

› This is not for people who are afraid of success

› This is not for people who don’t want to invest in their business

› This is not for people who are content with mediocrity

› This is not for people who don’t believe in themselves.

Are you one of those people? Then I guess it isn’t for you.

fReQuenTly ASKed QueSTIonS

Contact info@aesthetic-bt.com to register your interest

Dr Victoria Manning and Dr Charlotte Woodward, River Aesthetics, Lymington: “Thanks to Pam we’ve successfully implemented many new treatments and marketing initiatives. We have seen an 800% increase in turnover in 8 months. Pam transformed our business and marketing skills, knowledge and results. We are now much more efficient at running the business and finances. We also changed from paper to an efficient software system to really streamline the business. We now feel like “real business owners”

Dr Sophie Shotter, Illuminate Skin Clinics, Kent: “When I set up my clinic I was an experienced doctor, but a novice business owner. I did a pretty good job of getting things going, but reached a point where I knew I needed someone to tell me what I was missing. Being patted on the back and told how well you’re doing may be nice to hear, but having someone point out the holes can be much more constructive.

Working with Pam has helped me formalise much of my financial set up, make my marketing more effective and helped my business to grow. Pam has also been a great sounding board - an experienced set of ears for when I need advice and opinions. Being a business owner can be quite lonely otherwise! With Pam’s input we have seen rapid and consistent growth as much as 700% in 7 months, with plans for further expansion throughout this year. Not only is the clinic growing but Pam has also given me excellent advice on how to build my own professional profile. I can’t recommend her highly enough!”

Dr Pradnya Apte, Revitalise Rejuvenate MediClinic, Exeter: “I cannot recommend enough the importance of having a Business Coach especially like Pam Underdown! Meeting Pam was like a breath of fresh air; positive and vibrant. Everyone needs someone like Pam to guide them along in their business whatever part of the aesthetic journey they are on. I strongly recommend Aesthetic Business Transformations to anyone in a heartbeat”.

Dr Anushka Reddy, Owner of Medi-Sculpt and The Cosmedica Conference, South Africa: “Working with Pam has made such a remarkable difference to my business in only a short space of time. We have only been working together for the last 3 months, however all of the measures we have put in place has meant that I have seen a dramatic increase of over 150% in my turnover and I have hit my ‘outrageous’ target for month three that we set during our first session together. I am absolutely delighted. Pam has consistently helped me to get my business back on track after 15 years of running my already successful clinic - I can now take it to the next level and go from great to amazing! Thank you so much Pam, I look forward to continuing working with you”.

Kristeen E Geddes RGN NIP. Re-Nu Skin Clinic, Dundee. “Since joining your programme we have implemented so much. My diary for the next 2 weeks is literally full with appts and consultations. Thank you so much and look forward to continuing to work with you.”

Dr Mica Engel and Amanda Freeburn, Cosmetica, London: “After reading one of Pam’s articles and feeling in disbelief that she was saying everything we were going through as a new business, we had no hesitation in hiring her. From our first telephone meeting, she advised new systems that we could be doing better, saving time and ultimately making more money. Three months down the line we have gone through some dramatic changes and we truly owe a lot of this to Pam for her constant support and helping us to believe in making the right changes. Thank you Pam, you are a star!”

Jackie Holden, Brighton Beautiful Clinic:I’m learning SO much on my journey through this programme with Pam. I felt there were so many gaps in the running of my business and I was starting to feel overwhelmed by all the other aspects to running a business efficiently….I knew I needed to do something as things just couldn’t stay the way there were for much longer. My first introduction to Pam was through the many pieces of free information she gave. It was from here that I decided that I was starting to understand what her process is and was excited to learn more, so I signed up for the 6D Patient Attraction System. I’m really enjoying the webinars and also the first live 'Action Accelerator' training workshop - as we had with all the members. They’re all so lovely and giving, as is Pam herself.I’m now starting to have a sense of order in my life and business….and I can’t tell you how that feels! Everything has been very easy to put in place, and so much easier to understand than I thought.Thank you so much Pam.

Dr Eithne Brenner, Faceworks. Working with Pam and her 6D Patient attraction programme has been our clinic’s best decision by far this year. Pam has a huge wealth of knowledge of the Aesthetic market, and her programme is direct, smart, focused and immensely relevant. She will challenge you to critically evaluate your business and take those vital steps to ensure the success you know you want and deserve.

Pam’s programme has excellent content, is easy to follow, and will enhance your patients’ experience and your satisfaction, and increase your financial success. We have saved so much time and effort in having her distilled wisdom and resources in such a clear programme, and have been invigorated by her enthusiasm, knowledge and passion for improvement.

MeMBeR TeSTIMonIAlS

ABouT AeSTHeTIC BuSIneSS TRAnSfoRMATIonS

Aesthetic Business Transformations is owned by Pam Underdown, an experienced business coach, trainer, writer and speaker with over 25 years of experience in business, sales and marketing and 10 years focusing purely on the medical aesthetics marketplace.

Pam writes regular articles and features for a number of Medical Aesthetic Trade Magazines and is regularly invited to speak at National and International Medical Aesthetic Conferences and Events.

Pam is uniquely placed to understand the business challenges you face. She provides results-driven training, coaching and mentoring solutions that will help you to attract and retain more of your ideal patients and build a profitable and sustainable business. Her goal is to ultimately give you the strategies, tools and skills you need to take your business from good to amazing.

Pam says “I understand that running your own business can often feel like an isolating up-hill battle, which is why I have decided to combine all of my own experience into my unique business and marketing training programme specifically designed for busy medical aesthetic business owners to achieve fast results. My goal is to help you rekindle your passion and see your business in a different light. Now let’s begin our journey to build a more rewarding business and the life you dreamed about when you first trained.”

leT'S ConneCT

www.facebook.com/AestheticBusinessTransformations

www.twitter.com/AestheticGrowth

uk.linkedin.com/in/Pamunderdown

Aesthetic Business TransformationsBusiness Coaching and Training Solutions

exclusively for the Medical Aesthetic marketplace.

Pam underdownTel: 0800 0933 160

Intl: 00 44 2392 837081email: info@aesthetic-bt.com

www.aesthetic-bt.com