how do we combine profit and purpose?
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increased levels of innovation
relevance to next generation
In partnership with Cranfield University’s Doughty Centre for Corporate
Responsibility and The Financial Times’ FT Remark, Coca-Cola Enterprises
commissioned research into current and future business leaders’ opinions
about the combination of profit and purpose – now and in the future.
Here are some of the highlights, but let us know what you think on Twitter at
#FTFutureSus.
Businesses should have social purpose
Businesses have a clear social purpose What will deliver business success?
The biggest barriers to combining profit and purpose are:
Nearly half of future leaders feel that businesses focused solely on economic value...
Half of future leaders believe the rewards for prioritising a societal and environmental purpose and economic value are deemed as:
Both future and current leaders advise each other to:
Educatethemselves
Change theirmindsets
Current leaders
Future leaders
Believe =+
=Believe
Social and environmental
impact
Innovation
Talent Development
Inconsistent government engagement
Management attitudes
Business success
now
Business success in the future
Future leaders
Profit
Shareholder
value
havecompetitive advantage
in the future
future leaders agree
However onlyNearly
current leaders agree
WILL NOT
How do we combine profit and purpose?
88%90%
9/ 10 2 / 10
of current leaders
of future leaders
agree
+
++
more engaged employees
increased trust in the business
The research was carried out by The Doughty Centre for Corporate Responsibility and The Financial Times’ FT Remark,
with support from Net Impact. The full report is available from Coca-Cola Enterprises at cokecce.com.
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