how do local governments use twitter in japan
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How Do Local Governments Use Social Media in Japan and the USA?
Adam Acar
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In our social media seminar, each student is assigned a research project. Haruka, a senior stduent majoring in English, looked at the differences between the posts of American and Japanese local governments. Sampling: Collect the last 10 posts of the 10 most populous local governments in Japan and the USA in the month of January, 2013.
HOW?
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SNS Presence (by January 25, 2013)
Facebook Twitter Both (Facebook + Twitter
74%
58% 58%
28%
55%
17%
the U.S. (Out of 50 states)Japan (out of 47 Prefec-tures)
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Sample: The last 10 tweets of the 10 most populous Japanese prefectures and he last 10 tweets of the 10 most populous American states. Japanese prefectures: Tokyo, Kanagawa, Aichi, Saitama, Hyogo, Hokkaido, Ibaraki, Hiroshima, Kyoto and Niigata. American states: Texas, New York, Michigan, Georgia, North Carolina, Indiana, Missouri, Maryland, Alabama and Kentucky.
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Conclusions• American local governments mostly tweet about local
news while Japanese prefectures tend to focus on informing people about local events and activities.
• American local governments ask many questions but Japanese prefectures don’t.
• American local governments tend to thank followers and show appreciation (verbally) while Japanese prefectures don’t.
• Reference to blogs is almost nonexistent in the US.• Tips & useful information is almost nonexistent in Japan.