how digital maps navigate the human condition
DESCRIPTION
2012 sxsw talk about the cognitive mechanism that anchors are relationship to goals and orients how we make progress towards them.TRANSCRIPT
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How Digital Maps Navigate the Human Condition!!Guy Gould-Davies | SapientNitro ! 3.10.2012!
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A visual representation of a space in support of future action!
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We are all going somewhere.!
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1. “rivers”
2. “mountains”, “relief” design
3. “flooded land”
4. “passes” and “access”
5. “paths”
6. spirals
7. crescents
8. plane or break lines
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a. deer, frontal view
b. deer, profile view
c. group of ibex
d. ibex, profile view
e. ibex horns
f. large anthropomorphic figure
g. two upside down animals
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The unique and inescapable features of being human!
The irreducible part of humanity that is inherent and universal!
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Loss of Freedom!
Lack of Meaning!
Fear of Isolation!
Fear of Death!
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Loss of Freedom!
Lack of Meaning!
Fear of Isolation!
Fear of Death!
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Goal-directed behavior!
Spatial wayfaring!
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GOAL!
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GOAL!
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GOAL!
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GOAL!Time!!Effort!!$$$!!
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Video +
EpicMIX dashboard image
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Video +
EpicMIX dashboard image
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Video +
EpicMIX dashboard image
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Why did the evolution in digital maps occur?!
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Cultural force!
Peopleʼs increasing participation in – and shaping of – choices and outcomes!
A growing interest in self-measurement ! Place, time and progress reference points! Rise in gamification!
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Technology force!
Hardware! Became ubiquitous; Mooreʼs Law holds; Computers become faster,
cheaper, smaller!
Data! Cheaper storage; Tools to create data; Explosion of geographic and
relational data creates opportunities for innovation!
Access! Birth of networking and openness of standards gives everyone access to
data to use as they please!
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Technology Timeline!
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How maps behave differently today!
Space
Form
Status
Connection
Dynamics
Time
Geographic
Artifact
Subject
Impersonal
Fixed
None
14,000 BC
Health, love, gaming, fitness, accomplishment
System
Object
Personal
Fluid
Real-time
2012 AD
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The future. !It ainʼt what it used to be.!
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Closing remarks!
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Thank you!