how did we advertise the results of the lithuania, poland and kaliningrad region of russian...
TRANSCRIPT
How did we advertise the results of the Lithuania, Poland and Kaliningrad
Region of Russian Federation Neighbourhood
ProgrammeGiedrius Surplys
Information OfficerJoint Technical Secretariat
The world’s gone crazy
What is the environment we work in?
• Many other
conferences
• People are tired of
typical public events
• People are overfed
with information
• People have no time
to attend conferences
I wish she would come to the 3rd...
Which conference are you going to attend today?
The 5th one, because it is the shortest.
How to make our conference exclusive?• New location• Out of capital• Beautiful sights• Symbolic venues• Specialised venues• Conceptual• Conceptual continuity• Issue based• Symbol based• Interesting• Attractive way of presentations• Extracurricular activities• High-rank representation• Efficient• Only necessary information• Contacts• Extra value• 1 day!
And I only attended it because you were there...
Perfect! I could escape from the city, I had great fun, I have found partners and I still remember 5 main things they wanted to say.
So, how was yesterday’s conference?
How not to spoil the event?
• Event checklist• Presenters• Work with them before the
conference• Presentation plan or talking
points may help
• Host• Main task – to make the
conference lively and understandable
• Involve! Especially the colleagues
• The sooner the better• They will have better opinion
about the event
Yeah, although the joke about beer was good...
How did you like the 2nd presenter?
He spoiled the overall impression about the conference.
EVENT CHECKLIST
Venue
Equipment
Catering
Handouts
Interpretation
Participants Presenters
Supporting staff
Several things about our Closing Conference• Crazy concept“Neighbourhood presents” – a la cinema awardsRed carpet at the entranceConceptual souvenirsWatching the movie of the Programme during the conference and
selecting the best actorsAwarding the most outstanding projects
• Project fair (involvement)Project stands with promotion materialProject performancesProject meetings with journalists
• LocationCousy resort of Druskininkai on the border
Several things about our Closing Conference• High-rank representationMinisters from Lithuania and Poland
Minister from Kaliningrad Region
Director of DG REGIO José Palma Andres
• AmusementQuizzes about the Programme
Music performance
• Contact possibilityMany potential CBC and ENPI participants from 3 countries
Journalists from 3 countries
Memories...
Results
• 300 participants
• Everybody happy
• Great press attendance and coverage
In case you will only remember the jokes tomorrow: