how companies track you
DESCRIPTION
How Companies Track You. Agenda. Introductions Email Tracking Web Tracking Offline Tracking. Email Tracking. Track Messages Opened Links Clicked Conversion to Purchase Valid Email Address When you open (time of day) Where you open (geographic). Email Samples. Email Samples. - PowerPoint PPT PresentationTRANSCRIPT
Copyright © 2013 Customer Paradigm , All Rights Reserved. Web Marketing
How Companies Track You
Copyright © 2013 Customer Paradigm , All Rights Reserved. Web Marketing
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Agenda
• Introductions• Email Tracking• Web Tracking• Offline Tracking
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Email Tracking
• Track Messages Opened• Links Clicked• Conversion to Purchase• Valid Email Address• When you open (time of day)• Where you open
(geographic)
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Email Samples
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Email Samples
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Web Tracking
• Cookies• Session Cookies• Persistent Cookies• 1st Party Cookies• 3rd Party Cookies
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Web Tracking
• Username & Password• Login info• Geographic Information• Time, Date• Facial Recognition• Gender “Guessing”
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eCommerce Conversion Tracking
Conversion Tracking: Code placed on order success
page, contact form success page.
Allows you to know what CPC keywords resulted in a Conversion.
You Can Only Control What You Can Measure
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Offline Tracking
• Cooperative Databases• Everyone adds to the pool• Everyone can take from the
pool• Age, Income, Home, Marital• Categories:• White wine, import car• Beer & Nascar
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Offline Online Tracking
• Promo Codes• Personalized URLs• Coupon Codes• QR Codes
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Search for “Car Stereos”
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Confusing… No Car Stereos!
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Search: build ipad app Boulder CO
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Personalized Search Result
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Want A Real Person?
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Works for Other Terms, Too.
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Personalization On Form
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“Personalized” Success Page
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Quick Conversion Stats
Campaign Result:
35% Increase in Conversions for Personalized Search Pages
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How Search Personalization Works
Website “Reads” inbound Search Terms
Uses terms to Personalize Page
Mail MergeRules-based System
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Postcard - Front
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Postcard – Personalized URL
Dear Jeff,
P.S. To sign up / more info, visit:www.AdventureRabbi.org/Jeff.Finkelstein
Jeff Finkelstein2990 Vassar DriveBoulder, CO 80305
P.S. To sign up / more info, visit:www.AdventureRabbi.org/Jeff.Finkelstein
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Website – Personalized URL
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Pre-Filled Contact Me Now
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Pre-Filled Registration Page
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How a pURL Works
User Enters pURL into Browser
System “reads” information from browser
System goes to database, retrieves info, creates personalized page.
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Quick Conversion Stats
pURL Success Statistic:
22% Increase in Registrations for Personalized Landing Page vs. non-personalized
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Personalized Email Campaign
Regular Website:
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Welcome, Jeff Finkelstein!
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First, Last, Email Pre-Filled
Regular Website:
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How Email Personalization Works
User Clicks On Link in Email message.
System “reads” information during link redirect.
System sets cookie; values of first, last, email can be read by site.
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Quick Conversion Stats
Email Web Personalization:
DiscountDecorating.com had 18% increase in orders vs. non-personalized site.
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Customer Paradigm’s Approach
(Talking to existing customers)RetainEmail MarketingpURL / Direct Mail
Search Engine OptimizationSearch Engine MarketingpURL / Direct MailTrade Show MarketingViral / Microsites
Acquire (Get new customers)
DesignContent MgmtCalendar / Events eCommerce + moreiPhone / iPad Apps
Interact (Interact via the web)
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Questions?
Contact: Jeff Finkelstein303.473.4400http://www.CustomerParadigm.com/
Questions?
• Web & Email Marketing• Print Design