HOW CHIROPRACTORS USE GOOGLE ADWORDS

TO GET MORE

NEW PATIENTS

Case Study

CHIROPRACTIC CASE STUDY

We Use Google AdWords to Advertise for Chiropractors.

An investment in a Google AdWords Campaign may help your clinic achieve greater success by attracting

new patients.

Pay-per-click ads show up right when a potential patient is looking for a chiropractor like you.

Problem: Does Chiropractic Advertising Lead To More New Patients?

Marshall Thurlow

“AdWords campaigns have been shown by Google to return $2 for each $1 invested*.

This may be higher for you, depending on your fees and the time a patient stays under care”

CHIROPRACTIC CASE STUDY

*Google Economic Impact Report

Case Study: $11,983 in Sales from a $4,600 Spend

CHIROPRACTIC CASE STUDY

AdWords Campaign Measure

Start Date May 2014

End Date September 2014

AdWords Budget $4,600

# New Patient Enquiries 30

Income Generated During 5 Month Period $7,153

Cumulative Income Generated Up To Dec 2016 $11,983*

Client: Lyons Road Family Chiropractic

*Note: this figure DOES NOT include income generated from patient referrals therefore this figure is actually higher! Your ROI depends on your conversion, retention and referral rates.

You Control Your ROI

CHIROPRACTIC CASE STUDY

‣ Your ROI is entirely dependent on your conversion and retention rates.

‣ We’ve generated clicks for as low as $1.70 and a cost/lead figure of $17.

‣ How much would an ideal patient invest in care over a year?

‣ If you secure referrals from new patients you could double your ROI.

How We Do It

‣ Google AdWords campaign

‣ Chiropractic specific keywords

‣ Geo-targeted to your area

‣ Call forwarding for tracking

‣ Ongoing optimisation

“LET’S GET STARTED”

Marshall Thurlow - Premier Practice

www.premierpractice.com.au info@premierpractice.com.au 0410 732 773

CHIROPRACTIC MARKETING SOLUTIONS