how can companies be responsible social marketers?
TRANSCRIPT
HOW CAN COMPANIES BE RESPONSIBLE
SOCIAL MARKETERS?
Leading by EXAMPLE
Low cost drinking water
Rural skill development
Solar home systems in Rural areas
LEGAL BEHAVIOREVERY EMPLOYEE MUST KNOW AND OBSERVE RELAVENT LAWS
ETHICAL BEHAVIORCOMPANIES MUST ADOPT AND DISSEMINATE A WRITEN CODE OF ETHICS, AND BUILD A TRADITION OF ETHICAL BEHAVIOR
SOCIALLY RESPONSIBLE BEHAVIORINDIVIDUAL MARKETERS MUST EXERCISE THEIR SOCIAL CONSCIENCE IN SPECIFIC DEALING WITH CUSTOMERS AND STAKEHOLDERS
SUSTAINABILITYABILITY TO MEET HUMANITY’S NEEDS WITHOUT HARNESSING FUTURE GENERATIONS
Companies that innovate solutions and values in a socially responsible way are most likely to succeed
SOCIALLY RESPOSIBLE BUSINESS MODELS
CAUSE RELATED MARKETINGCAUSE RELATED MARKETING SUPPORTS A CAUSE
SOCIALLY RESPOSIBLE BUSINESS MODELS
SOCIAL MARKETINGSOCIAL MARKETING FURTHERS A CAUSE
THANK YOU