How can charities use Storify?

What is Storify?

A social networking tool that allows you to curate content from Twitter, Facebook, Instagram and other social

platforms.

• Pull all elements of a particular story together around a specific campaign, an event or a hashtag.

• Share other people’s views and opinions as well as your own

Why is Storify useful?

• Make content visible to users that don’t use a specific platform such as Google+

• Allows you to produce a visually pleasing piece of content

• Is easy to use• Can be easily shared on other

social platforms

Why is Storify useful?

How can charities use Storify?

Capture key conversations

• Conversations on social media can be fleeting – storify can help maintain their visibility for longer

• E.g. Mind used a storify to highlight issues around OCD by curating content about a TV programme on the topic

Save time and resource

• Writing content can be time consuming – curating content can have an impact.

• Avoid missing out on lost opportunities due to lack of time.

• E.g. Marie Curie UK showed support for participants in the London Marathon who were helping to raise money for them

Tell your charity’s story

• Tell your charity’s story in an innovative way. • E.g. NSPCC use storify to clarify what services they provide

Summarise charity events

• Use storify to summarise events that supporters might have missed out on e.g. an #NFPTweetup summary from londonkirsty

http://storify.com/londonkirsty/nfptweeup-gamification

Ask your supporters a question

• Curate answers to a question from your supporters

• E.g. Diabetes UK used this strategy to raise awareness of Type 1 Diabetes by asking their supporters to tell them about their diagnosis

Things to consider when using Storify

• If all charities used storify it would lose impact and cause oversaturation

• Use storify sparingly and only for key campaigns and events

• See storify as another tool in your social media toolbox

Will anyone bother to read it?

• Twitter is now starting to develop similar technology

• Is there any point in setting up another tool if Twitter do it?

Competition

• If all charities move away from creating original content it could reduce the impact of a blog.

• Content would all look very similar. Engagement would likely drop.

Will it reduce the impact of your blog?

• The biggest misuse of storify is simply using it for the sake

of it. • Avoid dumping links into a

storify without thinking about what the narrative is.

• If done badly, storify is a waste of time and resource!

Linkdumping

• Storify can be incredibly useful for charities:– Can help amplify your message, increase your exposure in an

innovative, exciting way– Is Quick and cost effective– Helps to showcase what your supporters are saying about you– Adds weight to the messages you are already communicating

• The key to using storify is:– Use it appropriately– Consider how your charity plans to use it as part of your wider

social media strategy/campaign

Summary

Image Creditshttp://www.flickr.com/photos/splityarn/2465444266http://www.flickr.com/photos/werkunz/4426429864http://www.flickr.com/photos/jeffsmallwood/4740428924http://www.flickr.com/photos/maenoellefoto/2333965284http://www.flickr.com/photos/marcobellucci/3534516458http://www.flickr.com/photos/wheatfields/264892571http://www.flickr.com/photos/camera_is_a_mirror_with_memory/6628934195http://www.flickr.com/photos/mobilestreetlife/4300532112http://www.nathanandbecky.org/?p=3102http://www.flickr.com/photos/44580780@N05/6644557725

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