how can android apps for enterprise customers generate business?
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How can Android Apps for Enterprise
Customers generate Business?GI / GACM Local Group Hamburg 2011
• May 20th 2011
• Dr. Peter Decker
• v 1.0
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Teleca Is The World Leader in
Engineering Mobile Software Solutions
We give you access to
About 2000 experienced engineers in 11 countries and growing
An independent provider of advisory and open source software solutions
All leading technologies: Embedded software to E2E solutions
A global outsourcing capability with own large scale offshore centers
Solutions for automotive, mobile/consumer devices and enterprises
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Teleca around the world
2000 employees in 11 countries and growing incl. 2 site in Germany: (Bochum and Nuremberg)
Blend of large-scale offshore services from Russia, India, China, & Poland with local engineering in Europe, North America, and Asia
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Teleca in Germany
Teleca Bochum
operational since June 2005
Special: User Experience, Apps and Middleware,
E2E Prototyping and SDK
Teleca Nürnberg
operational since June 2003
Special: Reference Design, HW and
embedded SW, Protocol Stack, Audio
• 100+ Senior Level Employees, recruited from Top Brands
• Competence Focus: Mobile Platforms and Devices, Mobile Linux, Mobile Apps, Automotive
• Offering Focus: Multi Site Front End, Prototyping, First/Last Mile Consulting
• Multi Site project track records with Teleca Poland, Russia, China and India
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Success Stories with all our customers
Teleca in Germany
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Teleca – Our customer offerings
Customer
SkaleableProject Setup
Teleca
Offshore
Team
Local
Teleca
Team
Platformsand Networks
Partner
Network
OpenSource
Network
Technology Competences:Smartphones, Tablets, Open Source Software
Business Know HowOutsourcing
Mobile Industrie
Knowledge Transfer andQuality Ensurance
Own Tools andInterstage Products
Consulting DevelopmentEcosystem
SupportMaintenance
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Android 4 Enterprise / P.Decker / Teleca 2011
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Teleca and Android
Largest Commercialization Partner in the OHA
Involved in Android projects since May 2007
Responsible for multiple contributions to Android
Teleca worked on all Android releases and all software layers
Android Phone Software + Platform Extensions
Android Complements (PC Software, SDK, Emulator…)
Most commercial Android devices contain Teleca code
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How can Android Apps generate Business for Enterprise Customers?
engineering mobile solutions
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Android 4 Enterprise / P.Decker / Teleca 2011
B2C Revenue Streams - Examples
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CAPEX:
$140 k
Revenue: $ 70 Mio
approx 200 Mio x $ 50 centProfit: % 50 000
OPEX:
$5 Mio / year
Revenue: $ 100 Mio / year
approx 25 Mio x $ 4 Profit: % 2 000
Paid App, Merchandise Material
Fremium App, Service Fee
Winning concept
Customer base
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Android 4 Enterprise / P.Decker / Teleca 2011
Smartphones and Tablets are Key Accelerators for the Mobile Enterprise Business (B2C and B2B)
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Ecosystems
Services
Devices
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Android 4 Enterprise / P.Decker / Teleca 2011
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Enterprise Business Environment
Cloud
Customer
Partner
Employee
Equipment
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Android 4 Enterprise / P.Decker / Teleca 2011
Customer Integration
Examples:
Branded building App or App Suite
(POST, Tagesschau, …)
Paid or Fremium Apps
(90elf, …)
Service Revenue supporting Apps
(Salesforce, Skype, XING, Woizzer, …)
Key challenges
Device fragmentation
(Android, Blackberry, IOS,S60, …)
Application discovery and positioning
on the Android Market
Integration of mobile payment
Solution Enabler
Cross Platform Content Management
Cross Platform Applications Development
Integration via Social Media
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Android 4 Enterprise / P.Decker / Teleca 2011
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How can Android be Utilisedfor the Enterprise?
Cloud
Customer
Partner
Employee
Equipment
Android
for Marketing &
Communications
Android as Platform for
Partner Integration
Android for
Enterprise Mobility
(Employee and
Equiment Mobility)
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Android 4 Enterprise / P.Decker / Teleca 2011
Leveraging the Android Operating System for Enterprise Mobility
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bring your
own device
security
data
web service
friendly
protect ROI
User
Requirements
innovation
open and
customisable
wide operator
supportconnectivity
strong
ecosystemManagement
Requirements
IT
Requirements
device
management
security
link
speed of
change
intuitive
use
device form
factors
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Android 4 Enterprise / P.Decker / Teleca 2011
Android Device Categories Evolving
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Mobile
devices
Service
providers
Network
operators
Automotive Consumer
electronics
Enterprise
Mobile
phones
Tablets
In Vehicle
Entertainment
TV / STB
Communication
and Computing
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Android 4 Enterprise / P.Decker / Teleca 2011
EmployeeMobility
Examples:
Seamless integration with corporate IT
infrastructure and existing Solutions
(CRM, ERP, BI, …)
(Salesforce, SAP, …)
Communication with the employee
(Voice Conferencing, email, Chat, …)
Key challenges
Legacy IT Infrastructure
Data and Link Security
Bring your own device challenges
Device fragmentation
Device Management
Mix of contacts, content, clouds
Solution Enabler
Public Apps and Cloud Services
ERP, CRM Clients, Productivity Tools
Dokument Management
Standard REST APIs
Mobile Device Management (*1)
Device Security Enhancements
(Data encryption, Firewall,
Device Key)
Business / Private virtualisation
Dedicated Corporate Android Apps and
Customized cloud services
Dedicated Storefront and Store
Android voice beyond 3G
(RIL, IMS, SIP, VoIP)
16*1) Complemented by Solutions from Good Technology, Boxtone, mFormation, MobileIron, Sybase
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Android 4 Enterprise / P.Decker / Teleca 2011
Integration ofEquipment and Goods
Examples:
Mobile Payment
Tracking and Tracing of Goods
Remote Maintenance
Remote Metering and Control
Key challenges
Seamless integration with existing Solutions
(voice, ERP, CRM, …)
Software update and maintenance
Security issues (secure data access, secure
software update)
Solution Enablers
Multiple Formfactors support
HW and SW for Tag Reader
(Camera, NFC, local transaction, …)
Secure local transaction, vicinity card
Android Embedded
Technical extensions for embedded
Business Model and Partner Program
New Android device categories:
„Android@Work“
New Android runtime environment:
„SIM Applications“
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Android 4 Enterprise / P.Decker / Teleca 2011
Partner Integration
Examples:
Android Special UI Editions:
(Sense, TouchWiz, Optimus, Blur, …)
Android Special Devices Editions:
(GoogleTV, Autolinq, …)
Exclusive Marketplaces or Suites
(Telecom Top Apps, HTC Likes, …)
Key challenges
Attract and support Developer Community
Market opportunity and Business Model
Variant Management for own Platform
Integration with own services
Living Partner Programs for whole product
lifecycle
Solution Enabler
Development Tools for Development
Partners (SDK, Community, …)
Services for Operations Partners
(Portals, Authority Seals, …)
Android Enablers, such as
DRM, NDK, OpenGLES, …
Android Open Eco System
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Android 4 Enterprise / P.Decker / Teleca 2011
Android is Adding Enterprise Features with Each Release
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FroYo
2.2
Gingerbread
2.3
Honeycomb
3.1
• UI Enhancement
• Improved text entry
• Basic SIP
• Better Talk and Standby
times
• Improved BT support
• NFC Support
• Improved SSL support
• Enhanced OTA
Sync
• Improved
Messaging
• Exchange support
• Enhanced browsing
• Tablet support
• Improved WIFi and BT
support
• Enhanced browser support
• GAL Support
• Exchange device policies
• Encryption
• Passwords
Ice Cream
Sandwich
4.?
Ice Cream
2.4
Android 4 Enterprise / P.Decker / Teleca 2011
Typical Android Project Work
Customer ApplicationsBrowser
Applications
Application Libraries
Libraries
Media Frwk
Surface Mgr
LibC
Home
Open GL | ES | VG
SGL FreeType
SSL
WebKit
Core LibrariesDevice Virtual
Machine
Android Runtime
System Services
App Launcher
Notification Mgr
Activity Mgr
Telephony Mgr
Location Mgr
Linux KernelFM Driver BlueTooth Driver Flash Memory Driver
Accelerometer Driver
GPS Driver
HDMI Driver
Media Player
WiFi Driver
USB
TV
Customer Libs
Compass Driver NFC Driver Sensor Drivers
Compass IC Driver
mDDR Driver
Haptic Driver uSD Card Conn
SQLite
Resource Mgr
Package Mgr
Window Mgr
Content Mgr
View System
Media Framework
Media enhancements
Hardware Abstraction Layer
NFC
New Services Framework
New Sensors Framework
Sensors HAL
Service 1
Service n
HW Specific drivers
HDMI Driver HAL
Ethernet
Touch Ctrl Driver
Audio Drivers
Power Mgmt
Display DriversWVGA (4 – 5 in)
QVGA (2.4 in)WQVGA (4 – 5 in)
OLED (256x64 mono)
Add
Modify
JNI Extensions
Haptic Driver HAL
Messaging Contacts
NFC Driver HAL
NFC
NFC Applications
3rd Party NFC Lib
Phone
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Android 4 Enterprise / P.Decker / Teleca 2011
Cloud
Customer
Partner
Employee
Equipment
Android Readyness for Enterprise
Android for Marketing
and Communication
Android as Platform for Partner
Integration
Employee Mobility
Equipment Mobility
Extensions tbd e.g. „Android @ work“
Commercial Extensions available
Leveraging Android for Employee and Partner will open up a whole new world of
potential for enterprises to deliver mobile solutions
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Android 4 Enterprise / P.Decker / Teleca 2011
Enterprise Mobility Maturity *)
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*) Modified version of „Enterprise 2.0 Reifegrad“
Source: Frank Schönefeld – Praxisleitfaden Enterprise 2.0 – Hanser Wirtschaft 2009
Enterprise Maturity
Bring your own
mobile device
Mobility Integrated
Participating Enterprise
Open Enterprise
Networked Enterprise
Key Areas
Mobile Access
and Security
Email, Calendar, CRM,
IM, Device Management,
VPN AccessTechnology adaptation
completed
Technology penetration
through all company
processes completed
Envolvement of external
Stakeholders completed
Emergent Feedback
from Mobile Crowd
Product Development
Order Management
Production and Logistic
Sales and Aftersales
SDK Development
Partner Program
OSS Management
Examples
From:
Bring your own device
To:
Platform of choice
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Android 4 Enterprise / P.Decker / Teleca 2011
Conclusion:Android Proposition for Enterprise
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Strong Developer
Momentum for
new service
enabler
Open Source
System
Open Eco
System (Enterprise
Content Store)
Android can be a strategic business enabler
in a way closed systems cannot be used
If wanted, create a
customized Android build
NFC
IMS
SIP
DLNA for IT
If wanted,
Enterprise Content Store
can be supported
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Your contact at Teleca:
Dr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
www.teleca.com
If you have questions
or
need further information?