HOW CAN A COMPANY IMPROVE ITS MARKETING
SKILLS?
CHARACTERISTICS OF A GREAT MARKETING
Company selects target
markets in which it enjoys
superior advantages
1.
All employees and departments
are customer minded2.
Good working relations among
marketing, R&D and
manufacturing.
3.
Good working relations
among marketing, sales and
customer service.
4.
The company has installed
incentives designed to lead to
the right behaviours.
5.
Customer satisfaction and
loyalty is continuously built
and tracked.
6.
Skilled in building its brand name
and image.7.
Flexible in meeting customers’ varying
requirements.8.
Created by Deboleena Dutta, LSR,
during an internship by Prof.
Sameer Mathur, IIM Lucknow.
www.IIMInternship.com