improve your geek skills : blogging
DESCRIPTION
Small business marketing skills. Blogging can increase traffic to your website, increase leads, and bring new customers.TRANSCRIPT
Building Up Your Geek Skills:Blog Your Way to New Customers
Sandi SturmAlaskarama Marketing Manager
Wayne SturmAlaskarama Sales Manager
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
What is Inbound Marketing?
Get Found Convert Analyze
What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
Topics for Today
Every Business can benefit from blogging
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
Why Should You Blog?
The bottom line is that blogging is like sex. You can’t fake it. You can’t fakepassion. You can’t fake wanting to engage with the public. If you do, it will ultimately be anunsatisfying experience for both the blogger and their readers.”
KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
“
Fact
Blogs keep growing – in volume and value
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Fact
Blogging can really move the needle.
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Why you should blog
Leads by Indexed Web Pages
Why should you blog?
Ready to jump in?
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
Anatomy of a SERP
Map and Location Based
Website Preview
News, videos, images, Social Media Posts, etc.
What to blog about
Identify the best Keyword PhrasesGoogle Keyword Search Tool GO
Get Into The Writing Mood
Turn email communications into a blog article
Key Product Information
Share key product information – what makes yours better?
Videos
Take videosoEventsoInterviewsoProcesses
Repurpose Data
Repurpose company data
Lessons Learned
Share lessons learned
Lists and Trends
Create lists of thoughts and trends
Break Time
Plan a Mix of Posts
General Everyday Posts
o How to’s – solve problemso Rich in keywordso Useful
Nutrient Rich
Opinion article that is well thought out that will position you as a thought leader.
Big Blog Projects
Create ebooks with lots of links and information on a relevant topic
Fire Starters
Make bold statements
Sweet Stuff
Poke fun once in a while
What to blog about
Find other blogs to follow and make commentsAllTopGoogle blog searchGoogle Real TimeGoogle Alerts
What to blog about
1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title
1)
2) 3)
4)
5)
2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1)
2)
3)
4) 5)
3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title
1) 2)
3)
4)
5)4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title
1)
2)
3) 4)
5)
Step 1: use the keyword list you researched for your businessStep 2: Identify five (5) relevant long-tail keywords with a difficulty ranking of <50.Step 43 Add those five (5) long-tail keywords under the "Keyword" column below (in this worksheet document).
Using Long-tail Keywords: Blogging Worksheet
Break Time
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
1. Long-tail KeywordBrainstorm Five Compelling Titles Using
Keyword in Title 1) 2) 3) 4) 5)
2. Long-tail KeywordBrainstorm Five Compelling Titles Using
Keyword in Title 1) 2) 3) 4) 5)
3. Long-tail KeywordBrainstorm Five Compelling Titles Using
Keyword in Title 1) 2) 3) 4) 5)
4. Long-tail KeywordBrainstorm Five Compelling Titles Using
Keyword in Title 1) 2) 3) 4) 5)
How to blog
Complete your blogging worksheet
How to blog
Write a blog article
How to blog
Add an image
How to blog
Create keyword-rich anchor text links
“Today’s small businesses use inbound marketing methods instead of outbound methods of yesteryear.”
How to blog
Add a Call to Action
How to blog
Create key takeaways for each article
How to blog
Create whitespace
How to blog
Bold important and compelling text
How to blog
Write a strong meta description
Hawaii's Official Tourism Site -- Travel Info for Your Hawaii VacationThe People of Hawaii would like to share their Islands with you. The fresh, floral air energizes you. The warm, tranquil waters refresh you.
How to blog
Tag the article
How to blog
At least once per week
Post only once per day
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
When to blog - Fact
Bloggers are “morning people”
When to blog
When to blog
When to blog
When to blog
When to blog
The Bottom Line:Blog Early & Often
Pick a Publishing Schedule
Create
When you should blogKeyword phrase Blog Title M T W T F S S Date Published Author
Topics for Today
o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog
Where to market your blog
35 ways to market your blog
Promote in Social Media
Contact Me With Any Questions