improve your geek skills : blogging

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Building Up Your Geek Skills: Blog Your Way to New Customers Sandi Sturm Alaskarama Marketing Manager Wayne Sturm Alaskarama Sales Manager

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Small business marketing skills. Blogging can increase traffic to your website, increase leads, and bring new customers.

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Page 1: Improve your geek skills : Blogging

Building Up Your Geek Skills:Blog Your Way to New Customers

Sandi SturmAlaskarama Marketing Manager

Wayne SturmAlaskarama Sales Manager

Page 2: Improve your geek skills : Blogging

Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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What is Inbound Marketing?

Get Found Convert Analyze

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What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

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What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

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What is Inbound Marketing?

Get Found Convert Analyze

SEO

BloggingPromote

OffersCalls to ActionLanding PagesLead Nurturing

Everything!Marketing & Competitors

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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Topics for Today

Every Business can benefit from blogging

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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Why Should You Blog?

The bottom line is that blogging is like sex. You can’t fake it. You can’t fakepassion. You can’t fake wanting to engage with the public. If you do, it will ultimately be anunsatisfying experience for both the blogger and their readers.”

KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN

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Fact

Blogs keep growing – in volume and value

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Fact

Blogging can really move the needle.

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Why you should blog

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Leads by Indexed Web Pages

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Why should you blog?

Ready to jump in?

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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Anatomy of a SERP

Map and Location Based

Website Preview

News, videos, images, Social Media Posts, etc.

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What to blog about

Identify the best Keyword PhrasesGoogle Keyword Search Tool GO

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Get Into The Writing Mood

Turn email communications into a blog article

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Key Product Information

Share key product information – what makes yours better?

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Videos

Take videosoEventsoInterviewsoProcesses

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Repurpose Data

Repurpose company data

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Lessons Learned

Share lessons learned

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Lists and Trends

Create lists of thoughts and trends

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Break Time

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Plan a Mix of Posts

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General Everyday Posts

o How to’s – solve problemso Rich in keywordso Useful

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Nutrient Rich

Opinion article that is well thought out that will position you as a thought leader.

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Big Blog Projects

Create ebooks with lots of links and information on a relevant topic

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Fire Starters

Make bold statements

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Sweet Stuff

Poke fun once in a while

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What to blog about

Find other blogs to follow and make commentsAllTopGoogle blog searchGoogle Real TimeGoogle Alerts

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What to blog about

1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title

1)

2) 3)

4)

5)

2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1)

2)

3)

4) 5)

3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title

1) 2)

3)

4)

5)4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title

1)

2)

3) 4)

5)

Step 1: use the keyword list you researched for your businessStep 2: Identify five (5) relevant long-tail keywords with a difficulty ranking of <50.Step 43 Add those five (5) long-tail keywords under the "Keyword" column below (in this worksheet document).

Using Long-tail Keywords: Blogging Worksheet

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Break Time

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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1. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

2. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

3. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

4. Long-tail KeywordBrainstorm Five Compelling Titles Using

Keyword in Title 1) 2) 3) 4) 5)

How to blog

Complete your blogging worksheet

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How to blog

Write a blog article

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How to blog

Add an image

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How to blog

Create keyword-rich anchor text links

“Today’s small businesses use inbound marketing methods instead of outbound methods of yesteryear.”

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How to blog

Add a Call to Action

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How to blog

Create key takeaways for each article

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How to blog

Create whitespace

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How to blog

Bold important and compelling text

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How to blog

Write a strong meta description

Hawaii's Official Tourism Site -- Travel Info for Your Hawaii VacationThe People of Hawaii would like to share their Islands with you. The fresh, floral air energizes you. The warm, tranquil waters refresh you.

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How to blog

Tag the article

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How to blog

At least once per week

Post only once per day

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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When to blog - Fact

Bloggers are “morning people”

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When to blog

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When to blog

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When to blog

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When to blog

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When to blog

The Bottom Line:Blog Early & Often

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Pick a Publishing Schedule

Create

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When you should blogKeyword phrase Blog Title M T W T F S S Date Published Author

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Topics for Today

o Where it all fits togethero Who should blog?o Why should you blog?o What to blog abouto How to blogo When to blogo Where to market your blog

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Where to market your blog

35 ways to market your blog

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Promote in Social Media

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Contact Me With Any Questions