how an international travel brand can succeed in china and globally
TRANSCRIPT
How an International Travel Brand
Can Succeed in China and Globally
cdnetworks.com
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Failure to reach consumers located outside of tier 1 cities
How can a travel brand fail in China?
Site performance degrades as distance increases
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Great Firewall – Slower Websites
40% slower download time
64kB object downloaded from Test agents inside of China
• Guangzhou (inside China)• Hong Kong (outside China)
Source: NetworkBench results, Sep. 2012
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China Acceleration
•Creates a ‘Fast Secure Tunnel’ over the Internet•Quickly deliver websites & applications globally to and from China•No CAPEX for Hardware / Software•In-country experts – licensing requirements, regulations, & monitoring•Fully integrated and managed services
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Our Presence In China
• 25 Points of Presence (PoPs)
In-Country Experts•Content•Licensing•Regulations
End to End Reach• Bypass unstable peering
between local ISPs
Superior Performance• Speed, Security and Reliability
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OpportunityReaching the massive number of online travel consumers located within mainland China
ChallengesTourism Victoria launches cn.visitmelbourne.com in China in 2012:
• Spotty in-country peering increased website latency
100% availability and high performance for new cn.visitmelbourne.com websiteOptimized site performance during promotional campaigns that drove millions of Chinese-speaking site visitors
Key Results
Avoiding Failure
• Do not assume that the majority of consumers are located within tier 1 cities
• Remember – Site performance degrades as distance increases
• Combat competition with a high performing website & media rich content, education info & social connectors
• Partner with a Content Delivery Network offering local support & a strong presence within China’s great firewall
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How an International Travel Brand Can Succeed in China and GloballyBy CDNetworksEnsuring the fast, reliable delivery of travel & tourism sites to online shoppers in China
[email protected] 1 877 937 4236 / +44 203 514 7501cdnetworks.com