PREPARED BY THE WAR ADVERTISING COUNCIL INCOOPERATION WITH THE OFFICE OF WAR INFOR-MATION AND THE U. S. PUBLIC HEALTH SERVICE

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ALL over the world today—in Europe, in the Pacific, in Africa, inAlaska, in all the theaters of war, and in the United States—Americannurses are serving their country—responding to the call for nurses

in the armed forces.

As they respond, other nurses now in training must step in to taketheir places, in order that the people at home—the potential soldier, thereturning soldier, the war workers who are ill or injured, the men and womento whom an operation may mean life or death, the mothers and theirbabies —can carry on.

With far fewer doctors available today than a year ago, civilians maybe unable to secure all the medical service they need.

Civilian hospitals are carrying peak loads; some of them have closedunits because they are unable to obtain sufficient nurses. In war produc-tion centers, nurses are needed for hospitals, war plants, and public healthservices to protect the health of our war workers. Public health agenciesin all areas are reporting a critical shortage of nurses. The Army NurseCorps and the Navy Nurse Corps continue to need thousands of nurses.The nurse power of the country must be increased. The national healthmust be protected.

The answer to this problem is more neiv student nurses—at least 65,000this year—who will train to replace civilian nurses who have gone into theArmy or the Navy. The goal must be met.

The U. S. Cadet Nurse Corps has been established to recruit thesenew nurses. The Corps was established by the Bolton Act, passed unani-mously by the Congress, and is administered by the Division of NurseEducation, LI. S. Public Health Service, Federal Security Agency.

The Cadet Nurse Corps provides All-Expense Education , Plus aMonthly Allowance, for Young 1J omen Who Qualify. Although qualifica-tions vary with schools of nursing, minimum requirements include goodhealth and graduation with a good scholarship record from an accredited

05.00(1 New StudentNurses Needed

high school. College experience is a distinct advantage. The age limitis 17 or 18, depending on the school of nursing, to 35. Many schools acceptmarried students.

Tuition will he fully paid for nurse education in an approved schoolof nursing selected by the student. Room, board, fees, and monthlypersonal allowances will be provided— $15 for Pre-Cadets, $20 for JuniorCadets, and at least $30 for Senior Cadets. The indoor uniforms of theschool of nursing and the smart official outdoor uniforms will be furnished.The uniform insignia proudly proclaims the wearer as a member of theU. S. Cadet Nurse Corps in the service of her country.

Through accelerated nurse education courses which meet acceptededucational standards, Cadet Nurses complete their education in 24 to 30months, except in schools which require an additional six months of practice.They then become Senior Cadets, performing the work of graduate nursesunder supervision.

Young women who enroll in the U. S. Cadet Nurse Corps begin to

serve their country at once, by releasing graduate nurses for duty with thearmed forces and in critical civilian areas. Cadet Nurses make it possiblefor graduate nurses to provide adequate nursing care for soldiers, sailors,marines, coast guardsmen, and merchant seamen.

Thus the establishment of the U. S. Cadet Nurse Corps is enablingthousands of young women to serve their country as they learn a proudprofession—as they prepare for a highly respected and well-paid career —

without cost —with pay during the training period.

The letters on the following pages —letters from the W ar Department,the Navy Department, and the U. S. Public Health Service—stress theurgency of the need for nurses and indicate how advertisers can help solvethe problem. They ask your cooperation in making a success of the driveto enlist at least 65,000 new student nurses in the U. S. Cadet Nurse Corps.

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SUGGESTIONSBelow are several basic themes which will carry the message of the U. S. CadetNurse Corps and should be used in advertising and printed material.

1. A Lifetime Education Without Cost—If You Can QualifySixty-five thousand new student nurses are needed this year. The U. S. Cadet NurseCorps was created by the Congress to meet that need. Ifyou qualify for enlistment youwill receive full education to meet the requirements for graduation from an accreditednursing school of your selection, approved under the Bolton Act. Your completetuition, room and board will be paid plus an allowance of at least $15 to $30 a month.You will be given the uniform of the nursing school you select as well as the smartnew street uniform for optional wear, that proudly proclaims you a member of theU. S. Cadet Nurse Corps, . . As a Cadet Nurse you will be preparing for a professionthat offers you the certainty of a lifetime career if you want it—an invaluable prepara-tion for marriage and motherhood if you choose homemaking after the war.

2. Enlist in a Proud Profession-Become a NurseWaging their battle for human survival on the home front as well as in the zone ofcombat, nurses today are serving all over the world. As proud members of an importantprofession, their work is honored wherever their skilled and gentle hands help easesuffering and save lives . . . Dealing with the world of science and medicine, a nurse’seducation brings her into contact with doctors, scientists, educators, and people whoplan the welfare of our communities . . . The marriage rate among nurses is out-standinglv high. In keeping with the trend of the times, many schools today are

permitting marriage of students while they are still in study and some are acceptingapplicants who are married when they apply. Nurses—it is generally known—makefine wives and good mothers, capable homemakers, competent leaders in the activitiesof their communities.

8. The Uniform and Insignia of the U. S. Cadet Nurse CorpsThe smart street uniform of the U. S. Cadet Nurse will identify you officially as amember of a Government wartime service. Designed by Molly Parnis, one of thecountry’s leading fashion experts, the uniform consists of a gray wool suit and topcoat,a gray and white striped summer uniform—each styled with regimental red epauletsand silver buttons and insignia—and raincoat. A jaunty heret, designed by SallvVictor, completes the outfit. Insignia is that of the U. S. Public Health Service andthe Cadet Nurse Corps . . . Indoors you will wear the uniform of the school of nursingin which you enroll. Insignia of the Corps may also be worn on the indoor uniform.. . . Will you be one of the 65,000 young women privileged to wear these proudsymbols of service to your country?

4# about all schools of nursing, go to your nearest

hospital or write: U. S. Cadet Nurse Corps, Box 88, New York, N. Y.

PRODUCT ADVERTISINGThe use of inserts run in the body of regular product advertising is another way in which advertisers can helpmaterially—and frequently—tocarry the message of the U. S. Cadet Nurse Corps to the young women of Americaand their families. Any of the inserts shown below can be used in product advertising—the selection dependinglargely on the nature of the space available.

The Audience to be ReachedENLIST IN A PROUD PROFESSIONJOIN THE I. S. CADET NURSE CORPSA LIFETIME EDUCATION FREE-IF YOU CAN QUALIFYyou will receive: Full training which meets graduation require-ments in the approved school of nursing of your choice. Completetuition and fees will be paid.

Minimum qualifications: Graduation with good scholastic record from

an accredited high school and good health. Age limits: 17 or 18 and 35.

Official Cadet Nurse Corps uniforms for optional outdoor wear—

winter and summer. School uniforms, room and board.A regidar monthly allowance of at least $15 to $30 during training.

for information about all schools of nursing go to your localhospital or write today to:

U. S. Cadet Nurse CorpsBox 88, New York, N. Y.

As the object of the campaign is to

recruit young women for enlistment in

the U. S. Cadet Nurse Corps, advertisingand printed material should be directedto reach graduates of accredited highschools, with good scholastic records,between the ages of 17 or 18 and 35.Because they must either be graduatesof an accredited high school or have hadsome college education, the mediumthrough which they are approached willnaturally have to be one that appeals to

people of character and intelligence.The approval of parents —-their encour-

agement and cooperation—is greatly to

be desired. Therefore, a second audienceconsists of the mothers and fathers—-parents to be convinced that the U. S.Cadet Nurse Corps offers their daughtersa rare and valuable opportunity—theopportunity of receiving an education—

without cost—of assuring their futurewith a proud and dependable profession.

GIRLS—A Lifetime Education Free—-if you qualify

TRAIN AS A NURSE ; 4 J

High-school graduates with good scholasticrecords, go to your local hospital or writetoday for your copy of Official Folder

U. S. Cadet Nurse CorpsBox 88, New York, N. Y.

ENLIST IN A PROUD PROFESSION!answer your country’s call for 65,000 new student nurses this year!

join the U. S. Cadet Nurse Corps—Learn, Earn, and Serve!IF you are between the ages of 17 or 18and 35, a graduate of anaccredited

high school with a good scholastic record and in good health, you willreceive complete education which meets graduation requirements inthe approved schoolof nursing of your choice. Complete tuition andfees will be paid. Room, board, uniforms and monthly allowanceswill he provided.

for information about all schools of nursing go to your local hospital or write today to:

U. S. Cadet Nurse CorpsBox 88, New York, N. Y.

FEDERAL SECURITY AGENCYU. S. PUBLIC HEALTH SERVICE

WASHINGTON(Bethesda Station)

IN REPLYINGADDRESS THE SURGEON GENERAL

U. S. PUBLIC HEALTH SERVICE

Mr. Chester J. La RocheChairman, The War Advertising Council, Inc,,60 East 42nd Street,New York, New York.

Dear Mr. La Roche;

There is in this country at this time an acute nursingshortage in civilian hospitals. The recruitment of student nursesis becoming increasingly difficult. Unless we can enroll at least65,000 new students in schools of nursing during 1943, America facesa critical nursing situation. We believe that the U. S. Cadet NurseCorps authorized by the Bolton Act should greatly relieve this serioussituation.

If certain carefully selected national advertisers couldpresent this appeal to the young women of America, they would berendering a public service of lasting value. Such a contributionto the war effort would reap rewards not only for the duration ofthe present conflict but in the years of reconstruction and peaceto follow.

We would be most appreciative of any impetus your organi-zation can give this program. We believe the accounts most likelyto be interested would be drug manufacturers on the American MedicalAssociation approved list, leading cosmetic manufacturers and largeinsurance companies.

Sincerely yours.

Surgeon General

FCffiWICTOinBUYUNITEDSTATES

WAR/bonds? ANDV STAMPS

HOW ADVERTISING CAN HELP

To meet this need—to recruit 65,000 new student nurses this year—thestory of the U. S. Cadet Nurse Corps must be told from coast to coast —

from the Gulf to the Great Lakes.Advertising can help carry this vital message by devoting space and

radio time to this campaign. By so doing advertisers will be giving a realboost to Victory by helping to safeguard the Nation’s health—both militaryand civilian.

Sample Advertisements On the following pages, examples are given of advertisements de-signed to carry the message of the U. S. Cadet Nurse Corps. Run as theyhave been prepared, or used to inspire the thinking of your own creativestaffs, they will undoubtedly do much to stimulate response —to meet thegreat wartime nursing need for the enlistment of 65,000 qualified youngwomen in the U. S. Cadet Nurse Corps this year!

The Official Insignia To make them a familiar, integral part of the U. S. Cadet NurseCorps, readily recognized wherever seen, the insignia of the LI. S. CadetNurse Corps aud the U. S. Public Health Service (shown below) should beused in all advertising and printed material.

U. S. Public Health ServiceCap Device

U. S. Cadet Nurse CorpsSleeve Insignia

Student nurses in operating theater observing surgery.

GIRLS—A Lifetime EducationWithout Cost—If You Can Qualify

Never before have you been offeredsuch an opportunity to serve yourcountry while you prepare for a secureand important future. This is theprivilege offered you—if you qualifyfor enlistment in the U. S. CadetNurse Corps. Although qualifica-tions vary with schools of nursing,minimum requirements are graduationwith a good scholastic record from anaccredited high school, and good health.Age limit is 17 or 18, depending onthe school of nursing, and 35.

As a Cadet Nurse—you will receivefull education which meets graduationrequirements of the approved nursingschool of your choice. Your completetuition, room and board, and a regularallowance of $15 to at least $30 a monthwill be furnished. You will be giventhe indoor uniform of the nursing schoolyou choose, as well as the smart officialstreet uniform for optional wear that

proudly proclaims you a member of theU. S. Cadet Nurse Corps.

As a Cadet Nurse—you will preparefor a professional life that gives widechoice of nursing occupations. Youcan become an Army or Navy Nurse,a nurse in public health or Govern-ment service in the United States orabroad. You can be a nursing execu-tive or teacher. You can specialize asan anesthetist, physiotherapist. X-ray,or laboratory technician. You maychoose the fields of child health andguidance, industrial health, or healthrelief and rehabilitation. You will beeligible to become a Registered Nurse.

Check the list at the right. See ifyoumeet these qualifications for enroll-ment. If you can answer "yes” tothese questions, fill in and mail thecoupon today for your copy of theOfficial U. S. Cadet Nurse Folder.

Give yourself this testYes No

Are you between 17* and 35 yearsof age?

Are you in good health?

Have you graduated from an ac-credited nigh school or have youhad some college education?

Are you interested in science?

Have you a sense of humor?

Have you an orderly mind?

Are you neat?

Are you deft with your hands?

Are you quick to grasp what yousee, read and hear?

Are you interested in people?*Minimum age requirement in some schools of nurs-

ing is 18.

JoinD. S. CADET NURSE CORPS

U. S. Cadet Nurse CorpsBox 88New York, N. Y.

Please send Official Folder giving fullinformation about the U. S. Cadet NurseCorps.

Name

Address

CiT'r State

. u # »«•

IF YOU CANOUALIFY...

are qualified to enlist in the U. S. CadetNurse Corps. Age limit is 17 or 18, de-pending on the school of nursing, and 35.

65,000 New Student Nurses NeededThis Year

As a Cadet Nurse you will receive fulleducation to meet graduation requirementsfrom an approved nursing school of yourselection. Your complete tuition, roomand board will be paid, plus a regular allow-ance of $15 to at least $30 a month. You

The CadetNurse Corps has been createdby the Congress to give you nurse train-ing—Free!

Acceptance for enrollment in the U. S.Cadet Nurse Corps is a high privilege—anopportunity to give something of yourselffor the country today—and to preparefor a secure and important professiontomorrow.

Young women who are graduates ofaccredited high schools with good scho-lastic records, and who are in good health

will be given the indoor uniform of thenursing school you select, as well as thesmart official street uniform for optionalwear that proudly proclaims you a mem-ber of the U. S. Cadet Nurse Corps.

A Professionfor the Future

As a Cadet Nurse you will be preparingfor a professional life that gives you a widechoice of interesting work. You can be-come an Army or Navy Nurse, a nursein Public Health or Government Servicein the United States or abroad. You canbe a nursing executive or teacher. Youcan specialize as an anesthetist. X-ray or

laboratory technician. You may choosethe fields of child health and guidance,industrial health, or health relief and re-

habilitation. You will be eligible to be-come a Registered Nurse.

Enlist in a Proud Profession—

Become a Nurse

B. S. CADET NIRSE CORPS

SUMMARYThe important message to get across toreaders and listeners is that all-expense scholarships are available forqualified student nurses who join the U. S. Cadet Nurse Corps. In addition, advertisers should state specificallywho is eligible and what a youngwoman should do to join the U. S. Cadet Nurse Corps . . . Briefly, adver-tising messages should include as many of the following points as possible.

• All expense scholarships available for qualified studentnurses provide room, board, books, attractive outdoor uni-forms, tuition, health and laboratory fees, and monthlypersonal allowances.

Hnlisl inaBvudJ%fession/II #1 JO,N THE Jtts MBSJW/Kf CORPS• Qualifications for admission to the U. S. Cadet Nurse Corps

vary with schools of nursing, but minimum requirementsinclude good health and graduation with good scholasticrecord from an accredited high school. The age limit is 17or 18 (depending on the school of nursing) to 35.

• Cadet Nurses enroll in established schools of nursing oftheir choice. Through the school they enlist in the U. S.Cadet Nurse Corps.

• The need for nurses is acute. The Army and Navy mustrecruit thousands of nurses to care for the sick and woundedon thebattle fronts. Civilian hospitals, short of nurses undernormal conditions, are now caring for greatly increased num-bers of patients. Industry needs more nurses to protect thehealth of workers on the production front.

|A lifetime Education-FREE! f

,F VOu can QUAu;r

• Nursing is war work with a future. Prepare now forhighly respected and well-paid career.

08

88, New yorkX.y.• Nursing is one of the finest preparations for marriage andmotherhood.

• Through accelerated courses in approved schools ofnursing,Cadet Nurses complete their education in from 24 to 30months, except in schools which require an additional 6months training. They then become Senior Cadets, perform-ing the work of graduate nurses under supervision.• Upon completion of her education a Cadet Nurse promisesher services to her country for the duration of the war—ineither essential civilian or military nursing. The choice ishers.

CHECK COPYThe U. S. Public Health Service will wel-

come sponsorship of this campaign by adver-tisers of U. S. P. and National Formularydrugs, insurance, public utilities, heavy indus-tries and such other products as cosmetics,food, household equipment and appliances,women’s wear, and similar advertisers. Be-cause of the professional and ever-changingnature of this war emergency program, it issuggested that last-minute information andanswers to specific questions be secured fromthe Division of Nurse Education, U. S. PublicHealth Service, Federal Security Agency,Washington, D. C., before advertising copyis prepared.

• Student nurses enrolled in the Corps 90 days before theend of the war may complete training under the Cadet NurseCorps program.

• Any hospital, whether or not it maintains a school of nurs-ing, will furnish information about the U. S. Cadet NurseCorps, or write to the U. S. Cadet Nurse Corps, Box 88,New York. N. Y.

Division of Nurse EducationU. S. Public Health ServiceFederal Security Agency

Washington, D. C.16 376.14-1 U S GOVERNMENT PRINTING OFFICE