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Top Customer Irritations in the Hotel Industry in San Francisco 2014 by Lee Erpelo

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This presentation is only part of an extensive research I've done on strategies and tactics in the hotel industry in San Francisco, California. It presents chief irritations by each persona which gives every hotelier insights on who are their customers and what they want and look for. This helps hotel managers or owners better understand their clients in order to create a better marketing campaign.

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Page 1: Hotel Industry Research

Top Customer Irritations in the Hotel Industry in San Francisco 2014

by Lee Erpelo

Page 2: Hotel Industry Research

Irritations by Leisure Travelers

© 2014 by Lee Erpelo. Contact: [email protected]

Page 3: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #1

“You can wait for ages at the front desk for the staff to finish chatting...”

Page 4: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #2

“...room servicing is very basic.”

Page 5: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #3

“Very noisy air conditioning.”

Page 6: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #4

“...the minibar was replenished twice on a 6 day trip..”

Page 7: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #5

“Could not get TMobile phone reception.”

Page 8: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #6

“Wifi charges were extortionate.”

Page 9: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Leisure Traveler Irritation #7

“..the breakfast buffet is one of the worst I've ever had.”

Page 10: Hotel Industry Research

Irritations by Business Travelers

© 2014 by Lee Erpelo. Contact: [email protected]

Page 11: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #1

“...the service is horrible.”

Page 12: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #2

“..lacks the common sense modern upgrade amenities to pull off business meetings.”

Page 13: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #3

“This is one of the hotels with a beautiful lobby and crappy rooms.”

Page 14: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #4

“The TV reception is awful.”

Page 15: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #5

“The WiFi is nothing short of atrocious.”

Page 16: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #6

“Room was the wrong one according to what I had booked online.”

Page 17: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Business Traveler Irritation #7

“Good location but unfriendly staff.”

Page 18: Hotel Industry Research

Irritations by Couples

© 2014 by Lee Erpelo. Contact: [email protected]

Page 19: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #1

“The hotel charge for every little thing including local phone calls, internet, water in the room.”

Page 20: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #2

“I really want to love this hotel but....NOISY BEYOND BELIEF!!”

Page 21: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #3

“Valet parking is way too expensive.”

Page 22: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #4

“ The gym is really non-functional.”

Page 23: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #5

“Photos are very deceiving with small rooms.”

Page 24: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #6

“Cleanliness and hygiene seemed like an afterthought.”

Page 25: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Couple Irritation #7

“The breakfast is very poor... ”

Page 26: Hotel Industry Research

Irritations by Family

© 2014 by Lee Erpelo. Contact: [email protected]

Page 27: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #1

“This hotel has NO noise control.”

Page 28: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #2

“They charge you extra and can't refund you when it's their mistake.”

Page 29: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #3

“Hotel ran out of washcloths our second night (can you believe that!)”

Page 30: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #4

“...it seems they don't really clean the sofa beds.”

Page 31: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #5

“Room service food was terrible.”

Page 32: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #6

“You have to ask for basic things like water multiple times to get it.”

Page 33: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Family Irritation #7

“The double rooms were a bit small for 4 people with barely any space to move around.”

Page 34: Hotel Industry Research

Irritations by Wedding/Party Guests

© 2014 by Lee Erpelo. Contact: [email protected]

Page 35: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Guests Irritation #1

“Your wedding guests will have to pay $47 for parking. Wowza!”

Page 36: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Guests Irritation #2

“Very rude wait staff.”

Page 37: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Guests Irritation #3

“There were guests being loud in other rooms near our guests rooms.”

Page 38: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Guests Irritation #4

“We were promised a 5 star service, but what we actually received was the complete opposite.”

Page 39: Hotel Industry Research

© 2014 by Lee Erpelo. Contact: [email protected]

Guests Irritation #5

“The tables did not match the seating plan.”

Page 40: Hotel Industry Research

This is only part of an extensive research I’ve done on strategies and tactics in the Hotel Industry in San Francisco in 2014.

Let me know if you want to get the rest of my research.

Email me at [email protected]