ENTERPRISE PERFORMANCE MANAGEMENT

ATITHI GRIHA (Hotels and Resorts)

Submitted by:Ashitha VS

Koushik RakshitKrishna BollojulaShikha Rani Deo

Swapnasis Mohanty

AGENDA

COMPANY PROFILE VISION AND MISSION MARKET DYNAMICS EXTERNAL ENVIRONMENT BUSINESS OBJECTIVE & STRATEGY KEY DATA STRUCTURES PERFORMANCE MANAGEMENT DIMENSIONS & KPI’S RESULT INDICATORS PERFORMANCE MANAGEMENT SYSTEM FINANCIAL PLANNING CONSOLIDATION

INTRODUCTION

Atithi Griha is an independent hotel chain offering hotels and resorts ranging from family value and high-class comfort to high-end luxury.

40 hotels and resorts. Target – 6 more hotels and resorts in new

locations

Employees – 1242

Revenue- INR 798 crores.

Green Features –LED Lighting, Solar Power, Rainwater harvesting, Eco-

friendly toiletries, No Plastic, Vermicomposting and Garbage

Segregation.

To enhance and grow our reputation as one of the nation's most admired chain of hotels and resorts by exceeding guest expectations and delivering financial success and opportunities for our company ,our owners and investors.

Presence in places having huge influx of international as well as national tourists.

Providing guests with distinctive Asian standards of hospitality keeping security and comfort of our guests as our topmost priority.

Strive to achieve excellence in competitiveness, quality of service, resource utilization, innovation and supplier performance using latest technology.

Reduction of Carbon footprint

VISION

MISSION

MARKET DYNAMICS

As per World Travel & Tourism Council Tourism generated INR 6.4 trillion or 6.6% of the nation's GDP in 2012,supported 39.5 million jobs i.e. 7.7% of its total employment

India's receipts from tourism during 2012 ranked 16th in the world, and 7th among Asian and Pacific countries.

It is predicted to grow at an average annual rate of 7.9% from 2013 to 2023.

Medical tourism sector is expected to grow at an estimated rate of 30% annually to reach about ₹ 95 billion by 2015.

The Ministry of Tourism maintains the Incredible India campaign to attract foreign tourists all over the world

MARKET DYNAMICS CNTD

EXTERNAL ENVIRONMENT(Technology)

Introduction of Near Field Communication can transform how we welcome guests for an exceptional stay .The Clarion Hotel in Stockholm Sweden was the first in the hotel industry to make use of this technology on site.

EXTERNAL ENVIRONMENT(Legal & Social)

Legal:

As per published report of FEDERATION OF HOTEL & RESTAURANT ASSOCIATIONS OF INDIA (FHRAI)  hotels & restaurants have been included in negative list of Service Tax till GST (Goods & Services Tax) comes into force.

The Government has accepted a proposal to adopt a system of Electronic Travel Authorization offering multiple advantages of speed, efficiency, convenience and flexibility.

Social:

High inflation, rising interest rates, currency volatility and a tepid demand scenario have prioritised realignment of our cost structures, optimizing operational efficiencies and adopting flexible business models.

We are optimistic about long-term potential of the Indian hospitality sector

PRESENT SCENARIO

Numerous pilgrimage center's

Emergence of India as a strong economic and political power

‘Incredible India’

Network of overseas and domestic offices

Availability of a vast rail and road network

Present infrastructure is quite inadequate to fulfill the needs of

the ever increasing number of domestic and foreign tourists.

Need to educate the masses

PRESENT SCENARIO(Cont.)

Offer quality services in an increasingly competitive world

Fall in number of tourists in other countries due to political

instability

Growing economic and political status of India

Huge population of India and the growing disposable

income

Political Turmoil in different parts of the world

Social or political agitations within the country can

disrupt free movement

BUSINESS OBJECTIVE

Development of Proper Infrastructure in the country including niche

products.

Promotion and marketing to increase the visibility of Indian tourism sector.

Developing in the hospitality sector to meet the growing demand of quality

human resource.

Develop hotel accommodation of requisite standards in the country to

meet the growing demand.

Undertaking Surveys, studies and compilation of statistics in the field of

tourism for policy advice and knowledge sharing with stakeholders.

To facilitate quality of services to tourists in the country

Promoting Eco-tourism.

STRATEGY PLAN

Optimal resources allocation

Convergence of resources of various Central & State organization

Economic interlink ages of tourism with other sectors in national, state and regional economy

Use of ICT tools for efficient administration

Financial Results Hotel’s initiative is to increase revenue, one way they can do this is by increasing customer experience to gain repeat customer

Customer Satisfaction Improved check-in & check-out, complimentary shuttle services, facilities like Wi-fi & Movie-On-Demand

Business Processes Innovative & creative employees

Learning & Growth Continual employee learning & growth for their innovation & creativity

KEY DATA STRUCTURES

ATITHI GRIHA

Hotels

High End Hotels

Medium End Hotels

Low End Hotels

Resorts

PERFORMANCE MEASURE DIMENSIONS & KPI’S

Competitiveness

Financial Performance

Quality of Service

Resource Utilization

Innovation

Market share percentageSales growth percentage

Net Profit & Goss ProfitRoom & Inventory TurnoverTotal Sales and RevenueDaily Room OccupancyOperating and Labor Cost

Interaction qualityService qualityHotel classification Rating

Training & developmentICT usage

Equipment breakdown freqEmployee turnover surveys

Performance Appraisal

Individual InnovatorsInnovation process

ATITHI GRIHA

RESULT INDICATORS

CompetitivenessSales growthCustomer satisfaction surveysRelative market share and positionMeasures of the customer base

FinancialTotal Revenue AchievedProfitability ratiosOperating & labor costTurnover & liquidity raios

Service QualityHotel classification ratingInteraction qualityOutcome qualityService environment quality

ATITHI GRIHA

PERFORMANCE MANAGEMENT SYSTEMS

We are using ResortSuite as our Performance Management System.

ResortSuite PMS gives us various interfaces to make

Superior guest relationship management,

Richer business performance analysis

Great centralized intelligence.

ResortSuite has been built on Oracle database server, which benefits us with its incredible performance, scalability and reliability.

ResortSuite also extends this unique, guest-centric design with data mining capabilities and integrated one-to-one e-Marketing, Social Networking, Web and Mobile user experiences.

FINANCIAL PLANNING

HR Plan

7% scaling up of Human resources across customer acquisition, resort operations and corporate areas.

Capex plan

240 new rooms, including our third wildlife resort are under planning and construction, which is expected to roll out by 2015-16- estimated 250 crores.

Ten of our already operational resorts will be renovated with most modern facilities, to go with the market tastes.

‘Acquire and Build’

Opex plan

Tie-ups with government

Investment in systems, process – New ERP and ensured internet connectivity

Energy consumption systems

Revenue plan

Funding from membership fee and internet accruals

Discontinue low revenue plan to increase average realization per member to 3.5 lakhs.

FINANCIAL PLANNING (Cont.)

CONSOLIDATION

Financial Consolidations for Athidhi Griha.

Thank You !!