Hotel Direct Bookings

Matthieu LABOYE

Choose 2 non-chain hotels

Hotel Keppler Pershing Hall

•For this exercise I have chosen two luxury parisian hotels:

KEPPLER HOTELParis, 75116

What easy was it to find the Keppler's own website? How did it rank in Google search results?

What easy was it to find the Keppler's own website? How did it rank in Google search results?

When typing “Hotel Keppler” in Google, the hotel is ranked 1st

we get the same result when typing:› “Keppler”› “Keppler Hotel”

Neither competitor hotel nor third party site are ahead in search result

How easy was the Keppler site to use: decision information

Access to important information is easy

Home page is clear

3 toolbars› 1 for

language› 2 for

facilities and offers

How easy was the Keppler site to use: Guestroom details Access to room

presentation is easy thanks to the vertical toolbar

However, there are no real details about each category

Only, some pictures of different rooms

How easy was the Keppler site to use: facilities Still direct

access to information

Only a short presentation, no enough details

But always many pictures

How easy was the Keppler site to use: Location Easy to locate

the hotel thanks to:› A clear map› Precise

information› Every type of

means of transportation is clearly described

How easy was the Keppler site to use: pricing As usual,

information is clear and easy to access

No flourish, only the essential

How easy was the Keppler site to use: pricing No pricing page

on the website When clicking

on “offer”, you are sent to another site: ihotelier.com

Interface very simple to use:› Chose date› Chose type of

room› Pay

Click through to the booking engine: which one? They have

chosen the solution by ihotelier.com

A simple 3 step booking process:› Chose dates› Chose type of

room› Pay

Interface simple and efficient

PERSHING HALLParis, 75008

What easy was it to find the Pershing Hall's own website? How did it rank in Google search results?

What easy was it to find the Pershing Hall's own website? How did it rank in Google search results?

When typing “Pershing Hall” in Google, the hotel is ranked 1st

Neither competitor hotel nor third party site are ahead in search result

How easy was the Keppler site to use: decision information The home page

with all information is simple

But the font is too small and it’s difficult to read

Moreover you need to scroll if you want to get more info about the hotel, its spirit, its essence

How easy was the Keppler site to use: guestroom details Information is

easy to access but easy to read: font too small

Need to scroll to get room description: not good idea

But nice pictures to compensate lack of readability

Long description with details

How easy was the Keppler site to use: location Absolutely not

easy to get location information: you find it in the “contact” section

Really poor map quality

It open in a new window: not practical at all

How easy was the Keppler site to use: pricing No pricing

section on the website itself

It’s weird, unusual and for me not a very good idea

The only visible prices are in the “special offer” section

Click through to the booking engine: which one? They have

chosen the solution by myfidelio.net

Interface looks really cheap, do not match standards of the hotel

But it’s complete and easy to book

Which hotel is doing a better direct sell effort? For me, the Keppler is doing the best

job in direct selling› Their website is cleared› And complies better with the luxury image

of the hotel even if they can improve it› They have a pricing section on the website

itself› Ihotelier.com’s interface is easier to read

and looks better