e business hotel direct booking
TRANSCRIPT
E-BUSINESS
Camille IBARBOURE MBA 2
HOTEL DIRECT BOOKINGS
Table of Contents
Introduction
Presentation of 2 non-chain hotels in Paris
Are there website easy to find?
Are there website easy to use?
Are there website easy to book?
Conclusion : Are the hotel websites effective?
Introduction
For this research and analysis I chose to put myself
in the place of a customer whose expectation is to
book an hotel in Paris
My needs: a high standard quality hotel (4*), in the
center of Paris. Type of hotel : design and modern,
green hotel will be a plus.
As a consequence I found 2 non chain hotels : les
Jardins du Marais and the Sezz hotel.
Comparison hotel direct bookings
Les Jardins du Marais Paris-4*www.lesjardinsdumarais.com
Just ten minutes walk from the famous Place
des Vosges, the “Jardins du Marais” boutique
hotel is close to the Musée Picasso, the Maison
de Victor Hugo, the Carnavalet Museum and
the Opéra Bastille.
A peaceful and relaxing setting overlooking
private terraces and gardens.
The Art Deco style interior design features, and
luxurious furnishings
This central Paris 4 star hotel offers 265 rooms
and suites making it the ideal place to relax in
the French capital.
Hotel Sezz Paris-4*www.hotelsezz.com
The hotel Sezz is situated near the Eiffel Tower,
Palais de Tokyo and Musee du Quai Branly.
Rooms are stylishly designed and decorated, and
come fully equipped with all modern comforts
and elaborate bathrooms.
Noble and natural material, specially designed
furniture combined with contrasting tones exudes
a cosmopolitan and Zen-like atmosphere.
Acess to the hotel direct Website: easy to find?
The Brand Name: Hôtel du Marais
Rank 2 in Google search
results. The visibility of the
hotel is not efficient when using
Google search
The Brand Name: Sezz hotel
Rank 1 in Google search
results. The hotel direct
website is very easy to find
on Google search
By location: Les Jardins du Marais
The Jardins du Marais hotel is onlyranked 6 whenlooking on Google Maps at hotel 4* Paris which is a good ranked consideringthat there are many4* hotels in Paris.
By location: Sezz hotel
The hotel Sezz is only ranked 7 when looking on Google Maps at hotel paris 16 district.
The 3rd party sites: Les Jardins du Marais
The 3rd party sites: Sezz hotel
The other 'competiting' hotels
When typing« hotel designParis 75016 » onGoogle maps, thehotel Sezz isranked 2. Its maincompetitor is thehotel Pergolesewhich is ranked 1and is in the samelocation and is alsoa hotel design asthe Sezz hotel.
The other 'competiting' hotels
When typing « hotel
design Paris 75016 »
on Google maps, the
hotel Sezz is ranked
2. Its main competitor
is the hotel Pergolese
which is ranked 1
and is in the same
location and is also a
hotel design as the
Sezz hotel.
The other 'competiting' hotels
When typing « hotel
4* Paris » on Google
reasearch toolbar ,
the hotel Jardins du
Marais ranked 6.
THE COMPETITING
HOTELS
Conclusion
Were the hotels’ websites easy to find?
LES JARDINS DU MARAIS SEZZ HOTEL
By the brand name
By location
Visible in 3thrd Party sites
Are there a lot of competiting
hotels in the same category?
: Very efficient Efficient Not efficient
Are the direct website easy to use?
Les Jardins du Marais
Detailed toolbar with different access to the information
concerning the hotel.
Les Jardins du Marais
Easy acess to information : hotel rooms description, facilities…
Les Jardins du Marais
Online booking, detailed hotel rates
Sezz hotel
A website easy to use: detailed information concerning
rooms, facilities, location, pricing and event video
Conclusion
Were the hotels’ websites easy to use?
LES JARDINS DU MARAIS SEZZ HOTEL
Assess - ease of access to
'decision' information
Location of the hotel
Guestroom details
Ammenities - facilities
Pricing information
: Very efficient Efficient Not efficient
Are the rooms easy to book on the hotel
website?
Jardins du Marais: Booking engine
Booking assist booking engine
PRINCING AND CONDITIONS DETAILED
CLEARLY
Sezz hotel: Booking engine
On the sezz hotel direct website there is no booking engine. The
price are fixed according to the different periods (hight/low
season) and the type of room.
Conclusion Comparison of the 2 hotels websites
LES JARDINS DU MARAIS SEZZ HOTEL
Easy to find
Easy to use
Easy to book
: Very efficient Efficient Not efficient
THANK YOU FOR YOUR ATTENTION
Camille IBARBOURE MBA