Versus

On Google : Rank first and very easy to findRank 10th in the first page,To find it we have to look carefully.

www.beverlyhillsluxuryhotels.comTripadvisor.com and ehotel.de

The BV Hotel is in 1st placeThe Ermitage has a lots of OTAs before his

own website; be careful of the Raffles Hermitage

Nice booking Banner : we see it directly

Easy to see the contents and find the info that the client wants

Interesting manner to chose a room, by range of price.Good point

- a lots of currency available good point for international travellers

Prices and offers are clear.

Accommodation, easy and clear but not entertaining

Good destination info with links, and things to doA premise of the concierge help.Good Point

Good use of dynamic pageBig photos and good use of colors matching with the building

Direct online booking with special offers

Local information: I don’t understand why they put a world map

Not utile informationBad Point

Prices, gallery and local info on the same lineGood point

We don’t have the price of the room directly, we have to click on each of the room categories

Interesting use of hotel services,we can find all info that a client could want to find.Good point

The Destination page is well organized but it could be more dynamic with more contents

And the winner is:

Hotel L’ErmitageHotel L’Ermitage with 2 good points and no bad point

Good divulgation of informationClear contentsSufficiently of informationBooking is easy

To improveGoogle search positionDynamicity of the pages