Hotel booking

opportunities

Géraldine ARTIGNY

For session 2

Why develop new booking

opportunities is important?

With the new digital technologies development, people have changed their consumption modes.

The consumer can get the information anywhere, at any time, with anydevice.

From the hotels and travel agencies point of view, it is question about innovation, stay competitive and increase the revenue thanks to differents strategies.

How to get booking

opportunities?

There are various types of getting hotel

booking opportunities:

On-line or not travel agencies,

Hotel Websites

Mobile phone application

Brand portals

Direct booking through hotel

website – best available rate

for consumers • Can be an good

solution for hotels chain

for having more

visibility.

• But for independant

hotels, it can be a non-

rentable solution,

beacause of the risk for

not appear on the top

in a search engine

OTA’s

Can be an expensive solution for

independent hotel

The price for the customer can also be

too much expensive,

OTA’S

Easy to use,

with best

available rate

and discount

prices

Mobile apps

Provide to the consumer an easy and fast

way to book a room,

Booking opportunity adapted to the new

consummers modes which is becoming

mobile

Mobile Apps

Reverse auction sites Cheap hotel deals

Attractive prices

Facebook fan page

Very good solution for independant

hotels.

Cheaper than a web site,

more interactive and increase the visibility

to others facebook’s users

Thanks for your attention