hot or not - who are typo3's competitors?
TRANSCRIPT
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HOT OR NOT WHO ARE TYPO3'S COMPETITORS?
Digital Passion
PATRICK LOBACHER | +PLUSWERK AG | 21.10.2015 | TYPO3 CONFERENCE AMSTERDAM
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Patrick LobacherChairman +Pluswerk AG ConsultantTrainer(Agile) CoachAuthor
Full-service agency for digital communication 12 locations in DACH, Poland & Kapstadt 130+ employees 999+ finished projects
Digital Passion
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Digital Passion
TYPO3 since 2002 Employees (TYPO3) 55 Certified Integrators 25 Books written (TYPO3) 8 Extensions in TER 100
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What’s wrong
with this?
TYPO3 is feature complete!
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6 http://blog.fortrabbit.com/cms-quo-vadis
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7 http://blog.fortrabbit.com/cms-quo-vadis
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SOME STATISTICSTo get an overview about the market
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943.000.000
http://www.internetlivestats.com/total-number-of-websites/
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68%not active
298.400.000http://www.netcraft.com/active-sites/
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25%
74.600.000http://w3techs.com/technologies/details/cm-wordpress/all/all
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50%
http://w3techs.com/technologies/details/cm-wordpress/all/all
9% 2%
TOP 3 CMS
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13 http://w3techs.com/technologies/details/cm-typo3/all/all
1.6%500.000
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14 http://trends.builtwith.com/cms/country/Germany
STATISTICS FOR WEBSITES USING CMS TECHNOLOGIES IN GERMANY WHICH USE THE .DE EXTENSION
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15 Google / W3Techs
0
0,8
1,6
2,4
3,2
2010 2011 2012 2013 2014 2015
Usage statistics in % of total CMS driven sites
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16 http://sourceforge.net/projects/typo3/files/stats
0
400000
800000
1200000
1600000
2010 2011 2012 2013 2014 2015
Downloads of TYPO3
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17 DAX / MDAX / TecDAX / www.bundesliga.de
110 DAX share index corps 18 Bundesliga clubs
37 TYPO3 (29%)6 TYPO3 4.5 / 2 TYPO3 4.7
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18 http://w3techs.com/technologies/details/cm-typo3/all/all
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19 http://w3techs.com/technologies/overview/content_management/all
58%do not use
a CMS at all
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MARKET SEGMENTSWhat segments to consider
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SEGMENTS?A B C D E
Complexity (CAS) Simple Easy Complicated Complex More Complex
Project volume in EUR <= 5k 5 - 25k 25 - 75k 75 - 500k 500+
Amount business logic hardly less mid much tremendous
Integration to subsystems hardly less important essential inevitable
Term Landing page Website WCM ECM Big ECM
Competitors Vanilla, 1&1, Wix, CM4all, Jimdo, …
Wordpress, Joomla, … Drupal, ez, … ECM player ECM player
„Subjective“ Hot or Not NOT NOT HOT HOT NOT
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VERTICAL & HORIZONTAL MARKETS?
GovernmentHealthcare
Automotive
B2C
B2B
EducationMilitary
…
Electronic
TourismEntertainment
E-Commerce
Finance
#not
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ANALYSTS & CONSULTING FIRMSWhat do others think about the CMS market?
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Consulting firm which provides market research and analysis, growth strategy consulting, and corporate training services across multiple industries. Its headquarters
are located in Mountain View, California, with offices in over 40 countries.
http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
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„Mobile and cloud platforms are driving widespread adoption of WCM“
http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
Frost & Sullivan estimates the current global CMS market will grow at 13.3 percent a year
through 2017
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26 http://www.frost.com/sublib/display-report.do?id=NE1B-01-00-00-00
Feature set according to Frost
Records, case, document management and digital asset management (RM, CM, DM, and DAM)
Archival and indexing (emails, chats, reports, presentations, and so on)
Web Experience Management (WEM) and Web Content Management (WCM)
Natural language processing (NLP) and custom business process modeling
Imaging and capture solutions (scanning to mobile, fax, camera, or web) Social media integration
Workflow and Business Process Management (BPM) Dashboard for monitoring entire infrastructure and real-time view of processes
Advanced search and automated extraction (optimal character recognition [OCR])
Integration adaption with other business applications (Microsoft Sharepoint, SAP, and so on)
Strong version control, permission-based access and rules assigning, and automation
Analytics including Specific Activity Monitoring (SAM) and measurement of Key Performance Indicators (KPIs)
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The world's leading information technology research and advisory
company. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,600 associates, including
more than 1,500 research analysts and consultants, and clients in 85 countries.
http://www.gartner.com/technology/about.jsp
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„Gartner defines WCM as the process of controlling the content to be consumed
over multiple digital channels through the use of specific management tools based
on a core repository. These may be procured as commercial products, open-source tools, or hosted service offerings.“
http://www.gartner.com/technology/about.jsp
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29 http://www.gartner.com/technology/about.jsp
Feature set according to Gartner
Content creation functions such as templating, workflow and change management
A high degree of interoperability with adjacent technologies, such as CRM, marketing resource management, digital asset management (DAM) and Web analytics
WCM repositories that organize and provide metadata about the content Real-time adaptation to visitor interaction
Library services such as check-in/check-out, version control and security
Good integration with delivery tiers, such as e-commerce, social media and portal software
Content deployment functions that deliver prepackaged or on-demand content to Web servers
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30 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
drive market transformation
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31 http://www.gartner.com/technology/about.jsp
Ability to Execute Completeness of Vision
Product or Service Market Understanding
Overall Viability Marketing Strategy Sales Execution/Pricing Sales Strategy
Market Responsiveness/Record Offering (Product) Strategy Marketing Execution Business Model Customer Experience Vertical/Industry Strategy
Operations InnovationGeographic Strategy
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32 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
Hype Cycle Content Management representing the maturity, adoption and social application of specific technologies
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33 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
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34 https://www.gartner.com/doc/2870517/magic-quadrant-web-content-management
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35 https://www.forrester.com/marketing/about/about-us.html
Forrester Research is one of the most influential research and advisory firms in the world. We work with business and
technology leaders to develop customer-obsessed strategies that drive growth.
Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business
leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients.
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The Forrester WaveTM: Web Content Management Systems, Q1 2015
„Web Content Management is the backbone of digital experiences“
„Vendors extend their WCM backbones into marketing, mobile, and cloud“
https://www.forrester.com/Web-Content-Management-(WCM)
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37 https://www.forrester.com/Web-Content-Management-(WCM)
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38 https://www.forrester.com/Web-Content-Management-(WCM)
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COMPETITORSWhat do others do to dominate the CMS market?
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40 https://wordpress.org/showcase/
• 74.600.000 Installations (25% of all active websites)
• 50% of all CMS driven sites use WordPress
• Market share increases by 0.5% per month
• Backend is available in 40 languages
• Frontend is supported in 120 languages
• 40.709 plugins available (Downloads: 1.066.983.824)
• Big sites: CNN, Forbes, TechCrunch, The NewYorker, BBC, Sony, MTV, ebay inc, Best Buy, Xerox, schweden.se, Groupe Renault, Bloomberg, Coca Cola, …
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41 http://www.woothemes.com/woocommerce/
• WooCommerce
• drives 30% of all e-commerce sites
• up to 50k products
• about 1000 plugins
• about 250 themes
Most successful e-commerce
system
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42 https://www.drupal.org
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43 https://www.drupal.org
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AUTHORING IMPROVEMENT
https://www.drupal.org
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MOBILEFIRST &RWD
https://www.drupal.org
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WEB-SERVICES&SYMFONY
other systems or frameworks
desktop
Android applications
other Drupal sites
Flash components
iPhone applications
kiosk applications
https://www.drupal.org
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CONTENT MANAGEMENT SYSTEM
CUSTOMER EXPERIENCE
MANAGEMENT
VS
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48 https://wordpress.org/showcase/
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49 https://wordpress.org/showcase/
Adobe Experience Manager
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50 https://wordpress.org/showcase/
Adobe Experience Manager
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51 https://wordpress.org/showcase/
Adobe Experience Manager
(OSGi - Open Services Gateway initiative)
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52 https://wordpress.org/showcase/
Adobe Experience Manager
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53 https://wordpress.org/showcase/
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54 http://www.sitecore.net/platform.aspx
Web | Mobile | Commerce | Federated | Print | Social | Email | AppExperience
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55 http://www.sitecore.net/platform.aspx
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56 http://www.sitecore.net/platform.aspx
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57 http://www.sitecore.net/platform.aspx
Measure which content matters to the audiences, and delivering optimal and
personalized digital experiences based on this insight in real time
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58 http://www.sitecore.net/platform.aspx
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59 http://www.onehippo.com/en/demo
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60 http://www.onehippo.com/en/demo
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61 http://www.onehippo.com/en/partners/technology-alliances
Connectors (violet) & Alliances (green)
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62
WHAT TO DO NEXT? A personal view on the next steps
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63
THE ULTIMATE
LIST
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#1TYPO3 INC
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#2MARKETPLACE
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#3STRONG VISION
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#4CUSTOMER
EXPERIENCE
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#5STANDARDS
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#6ADDRESS
ENTERPRISE
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#7FEATURES LIKE INLINE EDITING
AND REST
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#8MARKETING
FOKUS
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#9CONNECTORS EVERYWHERE
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#10CLOUD
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#1ENTERPRISE
CMS
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THANKS A LOT!
Digital Passion
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