DALE HOODJOSHUA HUNTER

KAIN BROWN

TONE• We will be going for a positive and joyful tone but we

will be keeping it informative to present Norfolk in a friendly, upstanding place but we will also inform the potential employees of what their job will entail and all benefits of working at the James Paget Hospital and what it is like living in the Norfolk area.

MESSAGE • We are going to have a positive message which is mainly about coming to Norfolk and

joining the James Paget. We are going to contrast Norfolk in a positive light showing various scenery around Norfolk and what it has to offer. Norfolk is a beautiful place and we going to try to contrast that as much as we can to persuade the potential employees

• It is also going to be revealed what James Paget University Hospital has to offer differently to any other hospital, the answer to that is the area that surrounds and the remarkable people making it a remarkable place to work

• We want the doctors to talk about why they got into medicine, when they joined the James Paget, why they like the Norfolk area and various other questions

• “Our priority is ensuring that patients always come first and remain at the heart of everything we do. We focus on high quality, safe and compassionate care, supporting our growing elderly population and developing closer links with our health, social and educational partners.” We plan to show this through the video to try and impress and attract potential employees.

REPRESENTATION • When making the video we will be trying to represent the staff at James

Paget as hard working individuals. We are going to ask various questions to Doctors and other staff asking about the Norfolk area, what their job entails, about various medical encounters, if they enjoy their jobs and what they think of the facilities. We also plan to interview the Doctors what has been their biggest success in the profession and why they decided to go into the profession.

AUDIENCE

• The audience we will be trying to appeal to will be looking to get employed as doctors in the Norfolk area.

• To appeal to this audience we will be showing the benefits that working at the James Paget can give anyone looking to get employed as a doctor can have.

THE VIDEO EXAMPLE SCENES.Scene 1: Establishing shots of local area and hospital possibly with a voice-over, over the top giving a small introduction into the area of the James Paget.Scene 2: Walkthrough of hospital and include a time-lapse showing how busy and important the hospital is to the local area.Scene 3: Walk down corridor towards first interviewees office, making emphasis on profession signs and name e.g. the name banners.Scene 4: Zoom through door and cut/fade to black or open door. Sit down as if patient and the interviewee talks into camera as if with patient.