honeywell
TRANSCRIPT
DESIGN PHILOSOPHY19-20 February 2013Honeywell -Idiom Workshop
The People
Idiom Design &Consulting Ltd.©
25 HTS Senior Leadership team
Facilitators
Utkarsh BIradar Head of Design Cell
Pooja Dhawan HR, Organization Development & Learning
Mitun Chakraborty
Facilitators
Sonia Manchanda Founder Director, Idiom and Dream In
Avy Verghese Design educator, Dream In
Raji Math Senior Graphic Designer
Pooja Mehta Senior Design Manager
Designers (aligned to each team)
Nandini Navre Graphic Designer
Mereen Jose Graphic Designer
Nishant Wazir Product Designer
Nivina Hameed Graphic Designer
HTS Team Idiom Team Idiom Team
Participants
Idiom Design &Consulting Ltd.©
IntentTo design an experiential workshop on design thinking for the mid senior leadership team at Honeywell Technology Solutions.
The BriefThe workshop brief required it to be an experiential learning session where the participants learn about, and subsequently apply design thinking tools such as the ‘voice of the customer’ and ‘insight building’. These design thinking tools were applied within the context of the work done at Honeywell Technology Solutions.
Idiom Design &Consulting Ltd.©
Pre WorkA set of tools were shared with all participants prior to the workshop. The participants were asked to fill in the tools and return them. This information was then used to model workshop challenges.
Idiom Design &Consulting Ltd.©
Pre Work Tool 1 : My Customer Journey ToolBe the customer and record your journey. Jot down your feelings, insights, and observations.
Take the
tediousness out
of shopping.
Occupy time while women shop
Reduce shopping time?
Idiom Design &Consulting Ltd.©
Pre Work Tool 2: Professional Goals & Challenges Tool Record your professional goals and challenges as a Honeywell employee
LEARN.UN-LEARN.
RE-LEARN.
Idiom Design &Consulting Ltd.©
Pre Work : Honeywell Technology FlagsDocument existing Honeywell Technologies– and explain the technology and it’s function. Also create ‘what if’ scenarios for the technology.
Idiom Design &Consulting Ltd.©
Pre Work Tool 3 : Honeywell Technology Flags
Idiom Design &Consulting Ltd.©
Day 1 A Day of Going Backwards: Learning by Absorbing
Knowledge Sharing
Foodhall Design Journey
Idiom Design &Consulting Ltd.©
Day 1: Knowledge SharingIdiom shared its way of design thinking - questions such as what we do with design thinking and how we do design thinking, were addressed. How design acts as a catalyst to create lasting value and change for as many numbers as possible, delivered with speed, skill and imagination. We then shared our design thinking process for Foodhall.
Idiom Design &Consulting Ltd.©
Day 1 : Team Formations DhyanaNiyam Jigyasa SahasFocusCourageCuriosityDiscipline
Idiom Design &Consulting Ltd.©
Day 1 tool 1 : Foodhall Design JourneyGet out of your shoes and get into the customer’s shoes, observe, and experience the store features and record your journey and map your intuition. Using this, each team is to arrive at an insight or an idea and that should be translated into a feature – service, design or business. This feature has to be meaningful and should add value for both customer and client.
Idiom Design &Consulting Ltd.©
Idiom Design &Consulting Ltd.©
Day 2 A Day of Going Foward: Learning by Doing
Idiom Design &Consulting Ltd.©
Day 2 : Foodhall Design Challenge PresentationsEach team presented their insights, ideas and features and
team Dhyana’s idea / feature was voted the best.
Idiom Design &Consulting Ltd.©
Food Pairing?
Increasing Customer Knowledge
Idiom Design &Consulting Ltd.©
Day 2 :Design Challenge BriefChallenges were shared and explained to the teams. These challenges were designed using the information gathered from the pre work tools: the journey, Honeywell technology flags and each participant’s personal goals and challenges.
Idiom Design &Consulting Ltd.©
Idiom Design &Consulting Ltd.©
Idiom Design &Consulting Ltd.©
Day 2 tool 1: InsightsAn exercise to map observations, customer needs and come up with a key human insight. These observations and insights were recorded on the insighter sheet. Each team also had to come up with an idea starter for their respective challenges.
Idiom Design &Consulting Ltd.©
Day 2 tool 1: Insights
Idiom Design &Consulting Ltd.©
Insighter Sheet : Team Sahas
Idiom Design &Consulting Ltd.©
Expand the idea, using tools like story telling, picture collage and sketches.
Day 2 tool 2: Idea Mapping and Expanding
Idiom Design &Consulting Ltd.©
Idiom Design &Consulting Ltd.©
Day 2 Tool 3: Implementation - Bring The Idea AliveSell your ideas to the panel - Suresh Venkatarayalu as the Venture Capitalist , Sonia and Girish as Angel Investors and Utkarsh as the CEO of Honeywell. Prototype the idea, use story telling, enactment or use videos to bring it alive and to make it transformational. The participants also played roles while bringing the idea alive.
Idiom Design &Consulting Ltd.©
Role-playing
EnactmentOutcome Oriented
New Challenges
New Opportunities
Competitive to Collaborative
Idiom Design &Consulting Ltd.©
Idiom Design &Consulting Ltd.©
Thank You.
ConclusionA session that unlocked the creative side of brilliant, logical minds - aimed at creating new possibilities and avenues through the challenges underatken.
The goal of the workshop was not purely academic but to also act as a stepping stone to adopting and implementing design thinking at HTS and creating an outcome orientated work environment that results in innovative technology products..