honeyblu "ibeacons in retail. why?" xl size brochure
DESCRIPTION
ÂTRANSCRIPT
By providing just in time information, coupons to the customer, the conversion possibilities are dramatically improved. The customer can tag the products or product categories visited, for future reference, or even share information, on social networks.
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Dramatically improve conversion from store visitor to buyer
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Make the in-storecustomer experience unique
The customer is targeted with relevant content or notifications depending on their position inside the store, or the route they follow. Allow the customer to interact, tag and share this information on facebook, twitter, email etc..
Notifications can be sent either standalone or as part of a campaign, to tease the customerto walk into the store.
Significantly increasestore walk-in traffic
Raise the averageorder valueCoupons can be used as conversion tools and suggestions of cross sells in order to increase the average order value.
Empower the customer with expert knowledge
The whole in-store tag history is available away from the store, including product description, photos,
features, offers, sharing and online purchasing.
The customer is sent a notification: “Checkout the new iPhone 6s
at your favorite store”
The customer can use the store locator to get directions to the nearest store
When the customer visits the smartphone shelves, they will see
general information on the product category such as top sellers, but also the
product listing in a carousel
When the customer visits the store, the customer can see content relevant
to the store, such as: New Arrivals, Store features like touch
screens, demos etc
1 • Notification 2 • Map 3 • Welcome 4 • Shelves & Displays
Real world example
5 • The Product 6 • Sharing 7 • Tagging 8 • Premium ProductIf the customer clicks on a product, they
can see the detailed product informationShould the customer wish to share
the information on social networks the customer can tap on the share button
For undecided customers, they can tag the product, and view the information later even when away from the store
If the customer walks closer to a premium product, that has its own
dedicated ibeacon associated with it, the customer will see rich content
related to this specific product
Buying a new smartphone.
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