honeyblu "ibeacons in retail. why?" xl size brochure

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Page 1: HoneyBlu "iBeacons in retail. Why?" XL size brochure
Page 2: HoneyBlu "iBeacons in retail. Why?" XL size brochure

By providing just in time information, coupons to the customer, the conversion possibilities are dramatically improved. The customer can tag the products or product categories visited, for future reference, or even share information, on social networks.

Page 3: HoneyBlu "iBeacons in retail. Why?" XL size brochure

Dramatically improve conversion from store visitor to buyer

Page 4: HoneyBlu "iBeacons in retail. Why?" XL size brochure

Make the in-storecustomer experience unique

Page 5: HoneyBlu "iBeacons in retail. Why?" XL size brochure

The customer is targeted with relevant content or notifications depending on their position inside the store, or the route they follow. Allow the customer to interact, tag and share this information on facebook, twitter, email etc..

Page 6: HoneyBlu "iBeacons in retail. Why?" XL size brochure

Notifications can be sent either standalone or as part of a campaign, to tease the customerto walk into the store.

Page 7: HoneyBlu "iBeacons in retail. Why?" XL size brochure

Significantly increasestore walk-in traffic

Page 8: HoneyBlu "iBeacons in retail. Why?" XL size brochure

Raise the averageorder valueCoupons can be used as conversion tools and suggestions of cross sells in order to increase the average order value.

Page 9: HoneyBlu "iBeacons in retail. Why?" XL size brochure

Empower the customer with expert knowledge

The whole in-store tag history is available away from the store, including product description, photos,

features, offers, sharing and online purchasing.

Page 10: HoneyBlu "iBeacons in retail. Why?" XL size brochure

The customer is sent a notification: “Checkout the new iPhone 6s

at your favorite store”

The customer can use the store locator to get directions to the nearest store

When the customer visits the smartphone shelves, they will see

general information on the product category such as top sellers, but also the

product listing in a carousel

When the customer visits the store, the customer can see content relevant

to the store, such as: New Arrivals, Store features like touch

screens, demos etc

1 • Notification 2 • Map 3 • Welcome 4 • Shelves & Displays

Real world example

Page 11: HoneyBlu "iBeacons in retail. Why?" XL size brochure

5 • The Product 6 • Sharing 7 • Tagging 8 • Premium ProductIf the customer clicks on a product, they

can see the detailed product informationShould the customer wish to share

the information on social networks the customer can tap on the share button

For undecided customers, they can tag the product, and view the information later even when away from the store

If the customer walks closer to a premium product, that has its own

dedicated ibeacon associated with it, the customer will see rich content

related to this specific product

Buying a new smartphone.

Page 12: HoneyBlu "iBeacons in retail. Why?" XL size brochure

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