Being a “New to the Business” Agent at

You are taking the first steps toward being in control

of your schedule, business, and financial future- that

already tells us that you are driven and have an

entrepreneurial spirit. But, what are you going to do

once you get your license? And how does this

whole wide world of real estate work?

Choosing the right Brokerage Firm that works for

YOU, is the most important decision you will make

and the next step in establishing your career in real

estate.

Hometown Realty is locally owned and operated,

and we take the Home in Hometown seriously.

Hometown is the largest and most successful

privately owned Real Estate Firm in the Central

Virginia region. We are dedicated to your success.

We provide training in every aspect of the real

estate business, from Contracts, to client

development, to MLS. Our Powerhouse and Infinity

training programs are continual and available at no

cost to our Agents. The more you learn, the better

you will become.

HOMETOWN REALTY Looking for a great place to establish

your new career in Real Estate? Hometown is just that place.

No Fees - No Transaction Fee, No Franchise Fee,

No Desk Fee. No Training Fees. Period.

Various Ongoing Training - Buffini Peak

Producers, Powerhouse, Plus 1 and Infinity.

Owner/Broker Involvement - We want to be

available when you need us.

11 Local Offices - Stop in wherever you are to

use a conference room or work space.

Business Coaching - Meet bi-weekly with a Sales

Manager, Owner or Broker to plan your success.

Agent Services - CirclePix, Visual Tours, Ecards,

Flyers, Postcards & Marketing Support.

Tiered Commission Structure - 60% to 100%!

Complimentary Press Release, Business Cards

and Name Badge

The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness, or skill. It will make or break a company...a church...a home. The remarkable thing is we have a choice everyday regarding the attitude we embrace for that day. We cannot change our past...we cannot change the fact that people act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude… I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you...we are in charge of our ATTITUDES.

Author of “Attitude” -Chuck Swindoll

A Successful Agent’s Motto:

Have a great attitude.

Get the job done (not your job, the job).

Whatever it takes.

Find a Buyer. Find a Seller. Write Contracts.

GOYA: (v)

“Can Do” attitude

Strong work ethic

Dedicated to goals

Practice blind faith

Operate with honesty and integrity

Knows the numbers and focuses on them

Able to persevere through the lows

Open minded

Committed to personal growth

Excited about being part of HOMETOWN REALTY

Has a hard time finding excuses

Focuses on the task at hand

Sense of humor

Willing to try something new

Refers other agents to HOMETOWN REALTY

Shows up completely prepared every day

Honest in their self-evaluation

Willing to fail on a regular basis

Ability to control emotions

Sees Real Estate as a career and business. Not a hobby.

CHARACTERISTICS OF A HOMETOWN AGENT

1. Fun, energetic, professional working environment – “Treat people the way you want to be treated.”

2. Access to 11 office locations in Central Virginia

3. Full time Office Administrator in each office

4. Constant phone coverage during office hours

5. Cutting edge technology: Voice over IP (VOIP) phone system

6. Call forwarding services

7. Personal agent email

8. Wireless, high speed internet access

9. Agent work stations available in each office

10. Sales Managers and Owners on-site and dedicated to your success

11. Weekly Agent training and workshops

12. In-house Mortgage company, Title and Settlement company, Insurance company

13. International & National exposure through full-time relocation department

14. New homes leader and Site Agent Opportunities

15. Pre-made listing packets containing all required listing documents

16. Pre-made buyer packets containing all required buyer documents

17. Aggressive commission splits (up to 100%)

18. No Franchise Fees. No Desk Fees. No mandatory transaction fees.

19. Conference rooms available for client meetings

20. Hometown Library – hundreds of educational / motivational books, audio and video

21. Monthly high-energy, motivational sales meetings (all offices meet together)

22. Multiple team building activities throughout the year

23. Company intranet with agent resources (documents, contracts, policies…)

24. Access to third party address and phone look-up services

25. High speed all-in-one print, scan & copy equipment

26. Available one-on-one coaching/mentoring programs

27. Recruiting compensation plan

28. Community involvement and sponsorship through various organizations

(Hometown Family Education Fund, Junior Achievement, March of Dimes, Feedmore…)

29 Reasons to Choose Hometown

Full Time Relocation Director

Outgoing Referrals – This is “Easy Money”

We can accommodate your client’s real estate needs anywhere in the

U.S. and/or Canada. Hometown is part of Leading RE Companies of the

World, an elite broker to broker referral network. Standard referral fee is

25% of the gross commission on the referred side of the transaction.

Incoming Referrals – (Buyers and Sellers)

You may receive incoming referrals from our Relocation Department.

We receive referrals from a number of sources such as: Local

Corporations, Third Party Relocation Firms, Foreclosure/REO Firms, Cold

Calls, and other Brokers within the U.S. There is typically a referral fee

up to 38% due to the originating broker/company. THIS IS EXTRA

BUSINESS FOR YOU along with your normal clientele and can add

significantly to your center of influence and referral business.

RELOCATION DEPARTMENT Offering a Full Line of Relocation Services

Recruit an Agent

If you recruit another agent to Hometown Realty, you will receive a 20% referral fee on the first three (3) sides that the new salesperson closes. You must be responsible for the new salesperson joining Hometown Realty by introducing the prospective salesperson to a Sales Manager or Owner. You must set the appointment.

Build a team of Referral Agents - HOMETOWN Referral Company

Allows Licensed Agents who are not interested in selling real estate to be able to receive compensation for referrals without paying dues and fees to the associations or errors and omissions insurance.

OTHER WAYS TO MAKE MONEY AT HOMETOWN

Supra Key: Ekey:

$75 One Time Activation

Fee

$214 Annual Fee

$50 One Time Activation Fee

$17.62/month for Ekey Basic

$26.95/month for Ekey Professional

Required Expenses:

Department of Professional and Occupational Regulations (DPOR)

$60 – Transfer Agent (One-time fee)

$170 – New Agent (One-time fee)

Richmond Association of Realtors

$1200 – $1650 - New Agent (One-time fee)

$150 – Transfer Agent (One-time fee, $75 RAR, $75 CVRMLS)

$435 – Membership Dues (Annual fee)

$165 – CVRMLS Service charge for MLS (Quarterly fee)

Insurance

$120 – Errors & Omissions Insurance (Annual fee)

$2,000 - $3,000—Total estimated first year fees (based on 12 months)

Optional Expenses:

Advertising

Personal Website $35/month or $378/annually ($31.50/month)

Provided by Hometown Realty:

Initial order of Business Cards (1,000 color)

Name Badge

FIRST YEAR ESTIMATE OF FEES FOR AGENTS

Planning

Prospecting

Time Management

Skills

Motivation

1. Planning – Create a clean and simple Business Plan that

will get you to your goals. Have a daily schedule that is

consistent with your plan.

2. Prospecting – Consistently work to find and develop leads.

3. Time Management – Structure your day to focus on the

most profitable business activities

4. Skills – Develop powerful listing and buyer presentations.

Know what to say and when to say it.

5. Motivation – Create a support system that helps you reach

your goals. Become accountable to your business.

5 STRATEGIES FOR SUCCESS

The

I N F I N I T Y Training Program

It is never a one and done thing...a beginning and end does not exist.

Your real estate career is a never ending process of finding motivated

buyers and sellers and helping them get what they want in the time

that they want. With the Infinity Program…

Success Is Infinite

The Infinity Program

The Infinity Program

Allows an agent, regardless of experience level, the ability to continuously

develop themselves and their business to whatever level they desire.

Continuous Skill Development is essential to success in selling Real Estate.

Business Planning

Time management

Developing and Maintaining a Database

What to Say

Setting Appointments/Following Up With Leads

Objection Handling

Closing

Conducting a Perfect Open House

Working with Buyers

Mastering the Listing Presentation

Closing the Transaction

Understanding Relocation

Mastery of Paperwork/Contracts

Portraying the Appropriate Professional Image

Utilization of Technology

Partnering with Business Affiliates

ONGOING OPPORTUNITIES

All companies have “training.” Hometown’s Infinity Program is REAL,

available, and on-going. We realize that great agents never stop learning.

Periodic programs and contests—motivate agents and foster friendly competition at

Hometown Realty.

Weekly training. Each week we offer at least one training opportunity. These clas-

ses are on a wide variety of topics and are taught at our office locations and

through conference calls. Most are courses.

Virtual library. Our “core curriculum” of courses have been recorded so that agents

may access them whenever they desire.

Sales Manager 1 on 1 meetings and training sessions.

Lunch and Learn.

Agent eMail Lists

Virtual Tours Star Marketing

ToolKit CMA

Real Estate Training Classes-

Powerhouse Peak Performers

Plus 1 Some Classes include

Free CE Credit!

Listing Syndication

eCards

Listing Flyers & Postcards

At Discounted Pricing

Agent Websites At Discounted Pricing

RELO Services

MLS Listing Input &

MLS Support

Hometown Agent Services…

...Helping Make Your Business Better.

Answer & direct phone calls

Greet and assist clients & walk-ins

Assist New Agents with Copier & Phone set up

Create Flyers and other Marketing Collateral

Entry into Lonewolf for all transactions

Mail distribution

Manage Office supplies & vendors

Assist Sales Manager with File reviews

Deposit Escrow/EMD checks

Deposit Closing checks and process paperwork

Coordinate Training events, socials & meetings

Resource for Agent supplies & technical issues

Locations

Ashland, VA Office

111 South Railroad Avenue

Ashland, VA 23005

(804) 752-7585

Deane Cheatham, Sales Manager

Chesterfield, VA Office

10001 Courtview Lane

Chesterfield, VA 23832

(804) 796-9400

Matt Cullather, Sales Manager

Mechanicsville, VA Office

7240 Lee Davis Road

Richmond, VA 23111

(804) 730-7195

Cindy Overton, Sales Manager

Caroline/Ladysmith, VA Office

18067 Jefferson Davis Highway

Ruther Glen, VA 23832

(804) 752-7585

Deane Cheatham, Sales Manager

Rockville, VA Office

1656 Pouncey Tract

Rockville, VA 23146

(804) 749-1906

Grayson Johnson, Sales Manager

Prince George, VA Office

5295 Prince George Drive

Prince George, VA 23875

(804) 415-4119

Matt Cullather, Sales Manager

Tappahannock, VA Office

521 Church Lane

Tappahannock, VA 22560

(804) 443-0067

Bonnie Chenault, Sales Manager

Charlottesville, VA Office

600 Water Street

Charlottesville, VA 22902

(434) 295-7000

Jayson Collier Sales Manager

Twin Hickory, VA Office

5326 Twin Hickory Road

Glen Allen, VA 23059

(804) 747-9933

Rodney Chenault, Sales Manager

Carytown, VA Office

3027 West Cary Street

Richmond, VA 23221

(804) 335-1414

Mike Chenault, Sales Manager

Farmville, VA Office

800 Buffalo Street

Farmville, VA 23221

(434) 392-3212

Sherry Honeycutt, Office Manager