SUBMITTED BY : PREETI GULATIANU BHARTIANSHIKA SHUKLA MUSTAFA SUFIKHASIM RIZWAN

INTRODUCTION • A Social Enterprise • It supports grass-roots football

programmes and social enterprise development via a network of 70 national partners and celebrates its work by organising an annual football tournament that unites teams of homeless people from countries all around the globe.

• FOUNDERS Mel Young from Scotland Harald Schmied from Austria,

MISSION“TO ALLEVIATE HOMELESSNESS THROUGH THE

SPORT , BY HOSTING AN ANNUAL INTERNATIONAL FOOTBALL EVENT & SUPPORTING GRASSROOT PROJECTS IN COUNTRIES ACROSS GLOBE ’’

VISION• To Engage 1 Million Player by 2012 ”

•The Homeless World Cup has a vision for a world where everyone has a home, a basic human need.

CONCEPTS OF THE CASE

• CAUSE MARKETING: Cause marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit.

• Sustainable Business Model • Strategic Alliance • CSR Activity • Social Entrepreneurship

CHALLENGES• Economic slowdown of 2008 • Lack of Manpower to take global Project • Being a NPO how to Arrange Huge

Investments.• Legal Formalities • Positioning of Business model • Finding the Appropriate partner

STRATEGIES

• Word of Mouth • Social Entrepreneurship • Choosing GRAZ ( AUSTRIA) a Initial step • Strategic Partnership with Brand Like : NIKE • Hardcore Media Support • Establishment of Local Project Cells within

different Countries.• USP : INNOVATION & SUSTAINABILITY

IMPACT

• Approximately 200,000 homeless people have been involved in their National Partner programmes to date.

• Their annual research shows that 70% of the homeless people who participated in the event change their lives significantly. This means they come off drugs or alcohol, get into training or education, try to connect with their families or friends again, and even find a job or a new home.

• Boosted International Relations • Economic & Social development worldwide

TODAY’S SCENARIO

• 250000 Players• 70 + Nations• Celebrated Week Of Homelessness

World Cup at Poznan , Poland• Brazil Beats Mexico • PARTNERS : RESPECT , TELMEX , NIKE ,

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